Dublin - Kylemore, Ireland, Dublin 10
Brand Manager
At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves. As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Role overview:
Our Brand Manager position presents a fantastic opportunity to work on a category leading soft drink brand. You will report to the Marketing Manager and work in tandem in the development and execution of the annual brand plan. In this role you will Support the Marketing Manager to successfully execute annual operational plans across the brand portfolio and Champion our brands to develop best in class campaigns.
What you’ll be doing:
- Assisting in the delivery of the annual brand plan which includes ATL, BTL and innovation.
- Monitoring campaign results and effectiveness as set against agreed objectives and identify key opportunities for future growth.
- Coordinating activity for key brand sponsorships. Supporting Trade/PR press & Influencers activity.
- Executing large scale sampling plans for the brands to the agreed objectives, deadlines, and budget.
- Collaborating with the wider marketing team, Commercial, Technical, Field Sales, Category, Insight & Shopper Marketing to develop and implement effective marketing plans across all channels.
- Building strong collaborative relationships with key external stakeholders, including creative, media, experiential, and packaging agencies.
- Leading on specific NPD Projects. Prepare business cases and manage these through the stage and gate process, from launch to post-launch review.
- Assisting the budget management by raising purchase orders and updating budget control files.
- Leading the social media strategy and compile reports on performance while working collaboratively with the digital Agency.
- Monitoring brand performance using data analysis tools and propose recommendations based on these discoveries.
What we’re looking for:
- Marketing experience, preferred FMCG.
- Personable, energetic with a passion for the brands.
- A strong desire to learn and contribute new ways of thinking to the business.
- A ‘can-do’ enthusiastic attitude with the ability to be flexible and adaptable.
- The ability to create open and collaborative partnerships with external agencies and internal teams.
- The ability to work confidently with multiple cross functional teams, displaying strong communication and influencing skills.
- Positive outlook and proactive approach to problem solving, using initiative where required.
- Excellent project management skills with an eye for detail and high standards of execution
Education/Qualifications
- Bachelor’s degree/Master’s in Marketing or related discipline
What you can expect & you’ll be well-rewarded with:
- Competitive salary, generous annual leave, Bonus and recognition
- Life assurance & income protection
- Pension (5% employee / 10% employer)
- Free product issued
- Volunteering & wellbeing support
- Inclusive and supportive culture, Fairness and representation
- Ways of working that build inclusivity & Champion diversity at every level
