Senior Shopper Insight Manager

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.

We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves. As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Role overview

Lead Britvic Ireland's shopper insight and effectiveness agenda, managing a team of three channel leads (Supermarkets, Convenience, and Away From Home) to drive measurable growth through retail media and in-store activation. Responsible for creating a continuous learning loop that connects consumer and category insights to shopper activation, measures impact, and optimises future investment. Partner closely with Consumer Insight and Category teams to deliver a unified shopper strategy, while overseeing shopper marketing budget planning, forecasting, spend tracking, and governance through a single source-of-truth investment framework.

What you’ll be doing:

Leading, coaching and developing a team of three Shopper Marketing Managers, driving high performance and cross-functional collaboration.
Overseeing total Shopper Marketing investment, including planning, forecasting, spend tracking and budget governance through a single source-of-truth tracker.
Own the Shopper Marketing effectiveness framework, ensuring activity is measured, evaluated and translated into actionable recommendations.
Optimise Retail Media investment by standardising objectives, measurement and performance evaluation across key retailers.
Turn shopper, consumer and category insights into channel-specific activation plans, playbooks and growth opportunities.
Driving a "one brief, one plan, one review" approach, providing clear recommendations and sign-off on key success metrics and evaluations.
Managing external agencies and partners, ensuring strong delivery, value and accountability.
Leading reporting, measurement and data governance, maintaining a single source of truth and improving reporting automation and efficiency.

What we’re looking for:

5+ years’ experience across Shopper Marketing, Shopper or Customer Insight, Category, Commerce Marketing or Retail Media, ideally within FMCG and with Irish retail exposure.
People leadership experience, with evidence of developing capability and raising standards through coaching and clear ways of working.
Strong measurement and analytics capability, including post-evaluation, test-and-learn approaches, and interpreting retail media and in-store activation performance.
Demonstrated ability to influence senior stakeholders cross-functionally (Marketing, Commercial, RGM, Field, agencies, retailers) and land clear recommendations and trade-offs.
Strong budget stewardship and tools capability (annual plans, forecasting, variance control), with high proficiency in Excel and PowerPoint and comfort with BI/reporting tools and combining data sources.

Education/Qualifications

Degree-level education in a relevant discipline; Ireland-based with willingness to travel. Full clean driver’s licence beneficial.

What you can expect & you’ll be well-rewarded with:

Competitive salary, generous annual leave, Bonus and recognition
Life assurance & income protection
Pension (5% employee / 10% employer)
Free product issued
Volunteering & wellbeing support
Inclusive and supportive culture, Fairness and representation
Ways of working that build inclusivity & Champion diversity at every level