Field-Based, Ireland
Customer Development Executive
At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
To develop and grow revenue, volume and trading contribution within all outlets in your territory or area of responsibility through account development, consultative selling, customer relationship management, product availability and distribution and merchandising of the outlet to implement a high standard of in-store execution.
Key Responsibilities
- Grow revenue, volume, trading contribution and market share targets by brand, channel and pack in line with or above the Regional plan
- Improve product availability, space and distribution to achieve target availability level of 90%+
- Engage in “Consultative Selling” with customers and potential customers using “Sell-Out” toolkit
- Build incremental displays above plan that improves profitability
- Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimise quality of service, business growth and customer satisfaction
- Achieve cash collection in line with company plan
- Ensure high standard of in-store execution
- Develop and implement “second address” selling
- Deliver and prepare customer presentations to key customers
- Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
- Control and reduce free cases or any discounts that does not deliver improved customer performance in line with the company budget
- Manage costs in own territory to help ensure regional budget expenditure is controlled.
- Management of call frequency and call file to maximise deliver efficiency
- Implement high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
- Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion.
Requirements
- Good knowledge of beverage industry, products, channels and competition.
- Strong communication and excellent relationship building skills.
- Strong numerical ability and computer literacy
- Proven Negotiation skills
- Teamwork, drive and initiative
Key Behaviors
- Revenue growth in territory, Volume Growth in territory
- Trading Contribution, Cost/credit control in territory
- Order Management
- NPI implementation
- In outlet performance: Display targets, Space mgt. chilled
- Product availability and distribution – core / seed range to target
- Incremental activity delivery e.g. ‘Food to Go’
- Customer and market data reporting
- Retention of existing business and Acquisition of new business
- Utilisation and optimisation of I.T. systems and tools
Education/Qualifications
- 3 years sales experience in FMCG environment.
- Full clean driving licence is essential
- Third level qualification in Business or relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience)
