Account Development Executive - Dublin area

Date: 11 Feb 2025

Location: IE

Company: Britvic

 

 

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

 

Job Overview

 

We are seeking a dynamic and driven Account Development Executive to join our team at Britvic, a leading player in the Food & Beverages industry. In this role, you will be responsible for developing and growing revenue, volume, and trading contribution within your assigned territory or area of responsibility. Through consultative selling, customer relationship management, and effective in-store execution, you will drive product availability, distribution, and merchandising to deliver exceptional results.

 

Key Responsibilities

 

  • Grow revenue, volume, trading contribution, and market share targets by brand, channel, and pack in line with or above the Regional plan.
  • Improve product availability, space, and distribution to achieve a target availability level of 90%+.
  • Engage in "Consultative Selling" with customers and potential customers using the \"Sell-Out\" toolkit.
  • Build incremental displays above plan that improve profitability.
  • Maintain and develop existing and new customer relationships through planned individual account support and collaboration with Telesales and Customer Care staff.
  • Achieve cash collection in line with the company plan.
  • Ensure a high standard of in-store execution, including effective displays, planogram execution, stocking, fronting, and facing of company products, as well as cooler placement and maintenance.
  • Deliver and prepare customer presentations to key customers.
  • Utilize IT systems and tools for full outlet reporting, enabling quicker and better business decisions.
  • Control and reduce free cases or any discounts that do not deliver improved customer performance in line with the company budget.
  • Manage costs in your territory to help ensure regional budget expenditure is controlled.
  • Implement high standards of in-store execution, including effective displays, planogram execution, stocking, fronting, and facing of company products, as well as cooler placement and maintenance.
  • Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, and place signage prior to the launch of the promotion.

 

Requirements

 

  • Good knowledge of the beverage industry, products, channels, and competition.
  • Strong communication and interpersonal skills.
  • Excellent relationship-building skills.
  • Strong numerical ability.
  • Proven negotiation skills.
  • Drive and initiative.
  • High computer literacy.
  • Teamwork.

 

Key Behaviours

Financial:

 

  • Revenue growth in territory
  • Volume Growth in territory
  • Trading Contribution in territory
  • Cost/credit control in territory

 

Non-Financial:

 

  • Order Management
  • NPI implementation
  • In outlet performance:
    • Display targets
    • Space management chilled
    • Product availability and distribution – core/seed range to target
    • Incremental activity delivery e.g. 'Food to Go'
  • Customer and market data reporting
  • Retention of existing business
  • Acquisition of new business
  • Utilization and optimization of I.T. systems and tools

 

Qualifications

 

  • Substantial (3 years +) sales experience in FMCG environment
  • Full clean driving license is essential
  • Third-level qualification in Business or relevant discipline is desirable (Leaving certificate level or equivalent may be sufficient depending on experience)