Account Development Executive

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

Job Overview

As an Account Development Executive at Britvic, you will play a pivotal role in driving revenue, volume, and trading contribution growth within your assigned territory or area of responsibility. Through consultative selling, customer relationship management, product availability optimization, and exceptional in-store execution, you will ensure our products are prominently displayed and readily available to our valued customers.

Key Responsibilities

• Grow revenue, volume, trading contribution, and market share targets by brand, channel, and pack in line with or above the Regional plan
• Improve product availability, space, and distribution to achieve a target availability level of 90%+
• Engage in "Consultative Selling" with customers and potential customers using the \"Sell-Out\" toolkit
• Build incremental displays above plan that improve profitability
• Maintain and develop existing and new customer relationships through planned individual account support and liaison with Telesales and Customer Care staff to optimize quality of service, business growth, and customer satisfaction
• Achieve cash collection in line with the company plan
• Ensure a high standard of in-store execution
• Develop and implement "second address" selling
• Deliver and prepare customer presentations to key customers
• Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
• Control and reduce free cases or any discounts that do not deliver improved customer performance in line with the company budget
• Manage costs in your territory to help ensure regional budget expenditure is controlled
• Manage call frequency and call file to maximize delivery efficiency
• Implement a high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
• Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion

Knowledge, Skills & Experience

• Good knowledge of the beverage industry, products, channels, and competition
• Strong communication and interpersonal skills
• Excellent relationship-building skills
• Strong numerical ability
• Proven negotiation skills
• Drive and initiative
• High computer literacy
• Teamwork

Key Behaviours

• Achieve revenue growth within the territory
• Drive volume growth in the territory
• Optimize trading contribution in the territory
• Implement cost and credit control within the territory
• Ensure effective order management
• Implement New Product Introductions (NPI)
• Enhance in-outlet performance:
• Achieve display targets
• Manage chilled space effectively
• Ensure product availability and distribution of core and seed range to target
• Deliver incremental activities, e.g., ‘Food to Go’ promotions
• Report customer and market data accurately
• Retain existing business relationships
• Acquire new business opportunities
• Utilize and optimize IT systems and tools

Qualifications

• Substantial (3 years +) sales experience in FMCG environment.
• Full clean driving licence is essential
• Third level qualification in Business or relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience).