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Junior Insights Analyst

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Date: 23-Dec-2020

Location: Amsterdam, Amsterdam, NL

Company: Britvic

Junior Insights Analyst

Britvic

Amsterdam

 

 

About the Role:

 

At Britvic we are proud to make, market, and sell soft drinks that help millions of people around the world to enjoy life’s everyday moments. Britvic is a UK based soft drinks company with global presence. Britvic Teisseire International, where this role resides, is responsible for the BeNeFraLux home market and the global expansion of Britvic owned brands including Teisseire, Mathieu Teisseire, London Essence, and Britvic Mixers. Britvic Teisseire International will be a critical driver of growth for Britvic to achieve its ambition of joining the FTSE 100 index on the London Stock Exchange.

 

Today Britvic Teisseire International generates around £240m in annual revenues and our ambition is to grow significantly in profit and revenue contributing to Britvic’s Mission 2025. Strategic growth priorities are:

 

1) Grow global premium brands (Mathieu Teisseire and London Essence)

2) Grow core brands in Western Europe with improved margins

 

The Insights Executive is supports the Insights Manager to provide Britvic Teisseire International with accurate information on the performance of brands in the market. Moreover, the Insights Executive provides consumer/shopper/customer insights around our products. Key tasks are:

 

  1. Continuous research: setup and maintain reporting – engage with agencies
  2. Ad hoc research: manage ad-hoc research
  3. Translate research into relevant insights.

 

The insights Executive partners with other insights functions in Britvic and works within the Britvic way of working (reporting, preferred methodologies etc.). The insights team is the first source of information on anything that relates to performance and perception of our brands in the market.

 

Key Responsibilities:

 

Continuous Research

 

  • Define and maintain reporting setup: topline-reporting, in-depth reporting, self-service reporting. Align approach with the Britvic standard way of working.
  • Retail performance reporting (Nielsen) – setup reports, provide updates, analyse performance and pro-actively recommend on actions
  • Promotional analysis with the RGM-manager
  • Support the trade marketing managers / commercial team on category analysis
  • Total market / On-trade reporting: ensure up to date reporting on “total market” performance is in place (Global Data; other sources when relevant). Ensure easy to access information for the teams
  • Ex-factory performance reporting: ensure there is one database from which all details can be accessed: market, brand, package, and SKU-level.
  • Perform in-depth analysis based on insight needs (e.g. category/brand/market deep dive). If necessary, commission research externally (e.g. Nielsen/Global Data)

 

Ad Hoc Research

 

  • Execute ad hoc research. This may include executing small tests (e.g. taste test) executed with internal resources (you, colleagues) with a limited number of external participants; or alternatively setup short online questionnaires. Coordinate relevant research with agencies. Ensure actionable insights are shared: topline reporting with key insights and actions. Prioritize pragmatism over perfection.
  • Maintain a Britvic Teisseire International insights library to promote usage of knowledge acquired before, and simultaneously avoid repeating things done before.

 

Knowledge, Skills & Experience Required:

 

  • Proven, strong analytical skills.
  • Experience and/or affinity with ad-hoc and continuous research. One of both may be stronger developed.
  • Experience with Nielsen/IRI databases and reporting. Excel expert.
  • Presentation skills (both writing easy to read reports/PowerPoint presentations, and presenting the results to an audience)
  • Experience in FMCG, Experience in the drinks industry (non-alcoholic / alcoholic)
  • Ability to work closely with cross-functional teams (internal and external)
  • Ability to travel, hold a valid passport (and visa if applicable) to do so
  • Great communication skills (English; written and verbal) both internally and across the world.
  • Proven track record to drive implementation with focus on execution
  • Ability to multi task and act & deliver at pace in fast paced and volatile business environment
  • Ability to build strong internal relationships and partnerships
  • Proven track record of influencing across functions
  • Appreciation of cultural differences and working across different international geographies
  • Results driven and business oriented

 

Desirable

  • Experience with retail and on-trade
  • Experience of working with International markets a strong advantage 
  • Be willing to challenge the norms both internally and externally to drive performance
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