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Marketing Activation Manager - Europe

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Date: 08-Aug-2019

Location: Amsterdam, NL

Company: Britvic


About the Role:

Britvic operates outside of its core business units of UK, France and Ireland, through Britvic International.  Britvic International is growing its reach into other territories through licensing and franchising agreements and is responsible for the export business to over 50 countries around the world.  Today Britvic International has over 100 people working on realising its International ambitions.  As well as dedicated resource in GB, Britvic International has people in Ireland, the USA, India, Singapore and in European markets, to support local expertise to utilise specific knowledge and understanding of the markets.

Britvic International will be a critical driver of growth for Britvic as the company points towards its ambition of joining the FTSE 100 by 2020.  Today Britvic International generates around £70m in annual revenues and our ambition is to grow significantly in profit and revenue contributing to the 2020 ambitions.  Strategically the priorities are for growth are:

1.Win in core markets, leverage profitable trading opportunities

2.Roll-out premium brand portfolio across the world

The Marketing Activation manager needs to act as a marketing plan owner for the European markets – The Marketing Activation manager is the key point of contact for the local commercial team and distributors in markets in terms of marketing and brand support. As a direct partner to the European commercial team, you are responsible of delivery of all brand activation activities within the European territory and function as the link between the central marketing team (brand design and brand management) and the local sales and distributor teams – therefore building strong relationships with a broad and various set of stakeholders across Europe is key. As Marketing Activation Manager for Europe, you’ll have a broad scope, covering a wide area of regions, different brands and various market approaches. Your key priorities are linked to the International BU’s vision and focussed on our ‘Global Premium Adult’ brands – being The London Essence Company and Mathieu Teisseire.

Key Responsibilities:

-Act as a Marketing Plan owner for Europe

-Leads all marketing activation, understands the status of the brand and takes action. Acts as the marketing expert and partner for the local distributor and sales teams.

-Drives Marketing Plan development with distributors (directly or via commercial)

-Ensure the commercial teams are equipped/enabled with ‘best in class’ marketing tools to represent our brand portfolio.

-Provides Input to central marketing and adjusts and implements content delivered by the central marketing team.

-Safeguards brand consistency & identity across the European region.

-Creates Selling Decks; these can be new, or an adaptation of existing materials.

-Some brand-led activation tasks for the total International BU may be appointed (e.g. development of marketing materials; standard selling decks)

-Support commercial team with new product introductions, registrations, SKU set-up, etc. on portfolio projects / brands

-Analysis of brand performance across European region

-Promotional analysis (retail) where relevant

-Manage brand A&P expenditure for Europe to optimize effectiveness of all trade activation & consumer facing spend

Knowledge, Skills & Experience Required:


-Applicant will be able represent our brands in International markets and towards International customers with confidence, passion and enthusiasm

-Demonstrate success in Brand Management, and/ or Marketing Activation within an FMCG and on-trade environment

-Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of marketing activities within your assigned territories

-Great communication skills (English; written and verbal) both internally and across the world.

-Ability to travel approximately 15-20% of time in role across European region and hold a valid passport (and visa if applicable) to do so

-Ability to multi task and act & deliver at pace in fast paced and volatile business environment

-Ability to build strong internal relationships and partnerships

-Proven track record of influencing across functions

-Appreciation of cultural differences and working across different international geographies

-Applicant is results driven and business oriented



-Experience of working with International markets a strong advantage

-Eye for detail, especially when it comes to brand consistency in a premium on trade environment

-Experience working on prestige brands is preferred

-Experience within PR (influencer marketing, events, social media) is preferred

Key Behaviours:

Be Bold

-Paints a clear and compelling picture of the future for their business

-Highly motivated and driven by results

Act with Pace

-Cuts to the heart of the problem getting to solutions with creativity and speed

Be Disciplined

-Takes commitments seriously and does what they say they will do

Win Together

-Creates the type of messages that others want to share with their colleagues

-Uses high impact communication mediums to share ideas with others

-Motivates others to take decisive action when the time is right

Be Proud

-Acts with integrity and responsibility

-Builds relationships and partnerships underpinned by openness honesty and respect

Be Open

-Thinks differently, challenging conventional thinking to create the future and overcome barriers

-Adapts their leadership style to best fit the situation and audience


-marketing experience

-Educated to Degree level (bachelor / masters)

-Professional marketing qualification preferred (but not essential)

-Fluent English speaker



We’re committed to providing equal opportunities to all applicants and employees – in fact this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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