Business Manager (North East)
Date: 13 Feb 2026
Location: GB
Company: Britvic

Job Title: Business Manager
Location: Field-Based (North East)
Job Length: Permanent
Working Hours: 37.5
Competitive Salary with extensive benefits:
Monthly product allowance – alcoholic & non-alcoholic options available
Private Medical options
Life Assurance
Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the Role
Join Carlsberg Britvic as a Business Manager and become part of an integrated beverage powerhouse in the UK market. This exciting and fast-paced role offers ambitious professionals the opportunity to showcase their account development skills while leveraging some of the biggest soft drinks brands in the market. You'll be responsible for managing and growing the indirect channel, with significant opportunities to win new distribution and create impactful brand executions. Your drive and energy will help match our ambition to substantially grow our share of business in this channel.
Role Responsibilities
- Transform distribution, volume, and share footprint across all customers through execution of contractual terms and a challenger mindset approach to driving compliance
- Manage customer P&L and portfolio to accurately report on performance, forecasting, ROI of promotional activities, and investment accruals
- Lead strategic thinking to identify, resource, win, and convert new business opportunities
- Develop route-to-market account management relationships to unlock further distribution with existing customers and capitalize on white space opportunities
- Build and evolve a commercial contact strategy across the breadth, depth, and seniority of customer relationships throughout the annual plan cycle
- Champion a coaching, learning, and development culture within the team
- Ensure activity processes are embedded through quality and timely business case submissions
Experience and Key Attributes
- Strong commercial skills across multiple channels/companies, ideally in a beverage or food environment
- Practical experience in category management with first-hand experience managing customer relationships
- Excellent communication skills (written and verbal) with strong storytelling and facilitation abilities
- Demonstrable capability in applying category management thinking and understanding of consumer/shopper/market insight techniques
- Creative thinker who can navigate complex channels and bring clarity on strategic priorities while galvanizing wider business stakeholders
- Passionate about the hospitality channel with a commitment to being a Carlsberg Britvic channel ambassador
- Adaptable with a growth mindset and curiosity for new ideas and continuous learning
Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.