Business Manager - Independent Licensed Wholesale

Date: 14 Sep 2023

Location: GB

Company: Britvic



Business Manager - Independent Licensed Wholesale 

Location: Field based

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.  

We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J2O, R. White’s & London Essence. We exist to help people enjoy life’s everyday moments.


About the Role:
Are you an ambitious and driven individual looking to make a name for yourself in a role that allows you to showcase your account development skills? Are you ready to leverage the power of some of the biggest soft drinks brands in the market to bring amazing growth results to your customers? If the answer is yes then look no further! In this exciting and fast paced role you will be responsible for managing and growing the hospitality channel in Britvic. Your drive and energy will help match the ambition to more than double the share of business in this channel. There is an ambitious target of new distribution to be won, as well as working with marketing and brands teams to create exciting and impactful executions, all of which will facilitate the achievement of the overall budget plan. You will bring your experience, drive and enthusiasm to build great relationships across all stakeholder groups, exploring more than just the traditional mechanics that ensure contract compliance and year on year growth.


Key Responsibilities:

  1. Transform distribution, volume and share footprint in all customers through execution of contractual terms and challenger mindset approach in driving compliance in both Dispense solutions and packaged products
  2. Drive push through Wholesale customers (Hills Prospect, Small Beers, LWC southern depots) by ensuring our products are listed supported by the best promotional strategy and sales person relationships and support
  3. Manage P&L of customers and portfolio to accurately report on performance, forecast, ROI of promotional activities and investment accruals
  4. Lead thinking in identifying, resourcing, winning and converting new business through indirect wholesale customers based on the Southern region
  5. Develop RTM account management relationship to unlock further distribution with both existing customers and white space opportunity
  6. Champion and drive NPD at pace in all relevant customers


Knowledge, Skills & Experience Required:

  1. Previous commercial experience within an FMCG with the understanding of On Premise/Licensed channel and/or Licensed outlets
  2. Knowledge of wholesale channel (desirable)
  3. Knowledge of working with customer sales representatives or 3rd party brand sales teams
  4. Shopper / Customer Marketing &/or commercial experience also valued
  5. Strong commercial selling skills
  6. Strong communicator (written & presented) with good story telling & facilitation skills
  7. Demonstrable capability of applying category management thinking
  8. Good understanding of the latest consumer / shopper / market insights 
  9. Self motivated 
  10. Full UK driving licence


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive