Customer Development Manager

Date: 3 Jun 2025

Location: GB

Company: Britvic

 

In combining Carlsberg’s and Britvic’s legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market. Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition while building a truly iconic business proposition. We offer customers an enhanced portfolio as the leading supplier combining beer and soft drinks, supported by a world-class sales force capable of unlocking growth opportunities across multiple channels and occasions. We are leveraging the strength of our integrated supply chain to make great-tasting brands available everywhere. Additionally, we are building brand equity while delighting consumers through outstanding marketing and innovation platforms. To fuel this opportunity, we are combining our talent, capabilities, and know-how across our integrated organization.

 

Job Overview:

 

As a Customer Development Manager at Carlsberg Britvic, you will be the primary customer interface, responsible for leading negotiations and developing account-specific strategic and tactical plans to deliver the company's volume, profit, and market share targets. You will work collaboratively with cross-functional teams to ensure the customer has an individual annual plan aligned with channel commercial goals and strategic direction.

 

Key Responsibilities:

 

  • Build customer-specific strategic and tactical plans to achieve BSD share, net revenue, and trading contribution targets.
  • Develop and execute outlet-level execution plans in collaboration with customers.
  • Lead price increase negotiations, pre-conditioning, plan creation, and objection handling.
  • Ensure accurate forecasting of customer volumes for effective business planning.
  • Build and lead a comprehensive customer contact strategy to identify and capitalize on business opportunities.
  • Conduct high-quality preparation and structured customer meetings to maximize business opportunities.
  • Spend time in outlets to build knowledge, evaluate execution, and coach team members.
  • Attend relevant meetings and conferences.
  • Manage P&L, budgets, rebates, and claims within your area of responsibility.
  • Utilize customer relationship management (CRM) tools effectively.

 

Knowledge, Skills & Experience Required:

 

  • Compelling and inspirational communication skills.
  • Strong commercial acumen and understanding of P&L management.
  • Excellent selling, negotiation, and interpersonal skills.
  • Highly developed influencing style and ability to challenge constructively.
  • Proficient in personal planning and time management.
  • Experience in budgetary management and trade investment.
  • Experience in category development or customer category development (desirable).

 

Key Behaviours:

 

  • Be Proud: Speak with passion and knowledge about our brands.
  • Be Bold: Think differently, challenge conventional thinking, and overcome barriers.
  • Be Disciplined: Demonstrate personal accountability and follow through on commitments.
  • Act with Pace: Seize opportunities, adapt quickly, and do the right thing.
  • Be Open: Embrace personal learning and development.
  • Win Together: Build relationships and partnerships based on openness, honesty, and respect.

 

Qualifications:

 

  • Bachelor's degree or equivalent.

 

Account Specific Information:

 

  • Role: Sainsbury's Customer Development Manager
  • Number of accounts managed: 1
  • Portfolio: IC & Formats