Account Development Executive - AFH

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
 
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
 
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

To develop and grow distribution, revenue, volume and trading contribution (profit) of the entire Britvic brand portfolio within all outlets in your territory. You will work alongside wholesale partners indirectly through account development, consultative selling, customer relationship management, product availability and distribution. You will cover all 'Away From Home' outlets in your territory from On Trade, Hospitality, Foodservice, Leisure and Workplace.

Key Responsibilities

• Grow distribution, revenue, volume, trading contribution and market share by brand, channel and pack in line with or above target
• Improve product availability for the full Britvic soft drink range, including Pepsi, 7up, Club, Ballygowan, MiWadi, Cidona, London Essence Premium mixers and Teisseire in On Trade, Hospitality, Foodservice and Workplace outlets
• Responsible for delivery of the quarterly sales target of Aqua Libra Co Taps, Soft Drinks Dispense units and Ballygowan Water Coolers in the territory to Pubs, Restaurants, Hotels, Foodservice, Workplace and Leisure customers
• Organize and attend monthly meetings with the RTM team, KAM, NAM and wholesalers within the territory, communicating quarterly promotional activities, and collaborating closely to ensure compliance with Joint Business Plans (JBP)
• Engage in \"Consultative Selling\" with customers and potential customers, seeking new business opportunities for high volume soft drink outlets
• Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimize quality of service, business growth and customer satisfaction
• Ensure high standard of in-outlet execution aligned to Picture Of Success (PICOS) & Perfect Store
• Deliver and prepare customer presentations to key customers
• Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
• Manage all costs within the territory including any agreed discounts or promotional stock dealer loaders to deliver the company budget
• Adherence to our Operational Standards including but not limited to reporting of territory, use of CRM tools and management of call frequency and call file to maximize delivery efficiency and effective reporting in outlet

Key Behaviors

• We challenge status quo, set stretched ambitions, and innovate to build beyond our time
• We practice compassion, equity, and inclusion, embrace diversity of thought, and celebrate success
• We act as passionate brand ambassadors creating value for consumers in all we do
• We build trust to learn from failures and drive innovation, empower people, and prioritize speed over perfection
• We invest in growing our people and creating mutual opportunities to learn, grow, and deliver

Requirements

• Three years plus knowledge of beverage industry, products, channels and competition
• Strong communication and interpersonal skills
• Excellent relationship building skills
• Strong financial acumen
• Proven negotiation skills
• Drive and initiative
• High computer literacy
• Teamwork

Desirable Experience: Sales experience in HORECA / On Trade field sales role or similar

Education/Qualifications

Substantial (3 years +) sales experience in FMCG environment. Full clean driving license is essential. Third level qualification in Business or relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience)