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Category Manager

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Date: 01-Apr-2021

Location: Dublin - Kylemore, Dublin - Kylemore, IE

Company: Britvic

At Britvic, we offer exceptional careers to people with exceptional talent. From Pepsi to MiWadi, J2O to TK, Britvic's brands have all become truly household names. Key to the success of our brands is a world class Marketing team and we are now looking for a Category Manager to join us.

We’re proud to make, market and sell soft drinks that help millions of people around the world to enjoy life’s everyday moments.

We may not be the biggest soft drinks company out there, but we are the biggest-hearted. We care deeply about our brands, our role in society and our impact on the planet. But above all, it’s the happiness, health and wellbeing of our people that always comes first.

It is this strong sense of caring, together with our dynamic spirit and restless desire to be better than yesterday that defines ‘the Britvic way’.

At the heart of ‘the Britvic way’ are the values that we live by. These are not corporate wallpaper - they define who we are, what’s important to us and how we want people to feel about working here. Just like our performance goals, our values are intentionally ambitious, setting the standards for how we should act, lead and treat each other.

About the role

As Category Manager, you will be responsible for driving our soft drinks category growth through the design and implementation of category strategy, range and space planning, working in partnership with priority customers omni-channel.

  • To build, develop and maintain credible long-term category lead relationships with our trade partners.
  • To support our partners by providing clear and actionable insight platforms that can help to develop category groups delivering mutual insight led growth.
  • Create, develop and deliver regular category reviews with customers.
  • Utilise and understand Nielsen, Kantar, Talysis, Dunnhumby and IRI data systems to generate information for category reviews and ongoing category management, alongside managing external agency partner relationships.
  • Deliver planogram management and creation – SKU optimisation, shelf position and space planning solutions utilising Spaceman and Z-visual systems. 
  • Monitor implementation and review of range recommendations seeking continuous opportunities for growth.
  • Bring the shopper and consumer view to new product development, promotional plans and joint business plans.
  • Be "the champion" at maintaining category standards.
  • Live and breathe category management processes and maintain best practice.
  • Support, coach and develop category team members.
  • Lead our category strategic vision of the future.

What we’re looking for in a Category Manager:

  • Experience within Marketing or Commercial function, experience within the FMCG industry would be favourable.
  • Data analysis experience, utilising various data sources to gather insights and recommendations.
  • Ability to turn insights into actions, forming a strong rationale for category growth.
  • Experience in delivering and creating planogram management
  • Strong communication and presentation skills, to transcribe data into compelling story telling.
  • Ability to prioritise with good problem solving and decision-making skills.
  • Proficiency of MS Excel and planogram software.
  • Understanding of Nielsen, Kantar, Talysis, Dunnhumby and IRI data systems.
  • Ability to work effectively in a team environment interacting with all levels of the organisation.
  • Innovative, solution-oriented mindset with problem solving and strategic thinking skills

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values and why we are consistently recognised as a Global ‘Great Place to Work’. 

If this sounds like you then we would love to hear from you!


We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

Apply now »