National Account Manager - Supermarkets

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
 
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
 
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

This commercially strategic role within our fast-paced supermarket channel is responsible for developing and growing net sales revenue, trading contribution, and volume through world-class strategic planning and execution. The position involves leading key supermarket account relationships, driving market share growth, and delivering execution excellence aligned with company objectives. The ideal candidate will skillfully drive bottom-line growth through product mix optimization, customer business development, relationship management, and effective joint business planning.

Key Responsibilities

• Develop and implement comprehensive channel and key customer account strategies to achieve revenue, volume, and trading contribution targets
• Negotiate optimal terms, pricing, and promotional agreements while managing trade spend to maximize return on investment
• Create and deliver insightful Joint Business Plans that grow market share while creating mutual value for customers and the company
• Optimize product portfolio by securing listings for new and core products across key accounts
• Collaborate cross-functionally with Field Sales, Customer Operations, and Logistics teams to ensure exceptional customer service levels
• Develop and implement cost-effective, insight-driven promotional plans that drive business growth

Requirements

• Minimum 2 years of Key Account Management experience with demonstrated success
• Thorough knowledge of the beverage industry, including products, channels, and competitive landscape
• Strong financial acumen with proven ability to manage budgets and analyze commercial data
• Excellent negotiation skills with a track record of securing favorable commercial agreements
• Advanced proficiency in CRM systems (Siebel/BW preferred) and Microsoft Office applications
• Demonstrated ability to build and maintain strategic relationships at all levels

Key Behaviors

• Strategic thinker with exceptional planning and organizational abilities
• Self-motivated professional with strong initiative and resilience in a competitive environment
• Collaborative team player who builds effective cross-functional relationships
• Results-oriented with a focus on delivering measurable business outcomes
• Adaptable change agent who thrives in a dynamic, fast-paced environment
• Excellent communicator with strong interpersonal and presentation skills

Education/Qualifications

• Degree in Business, Marketing, or related field (equivalent relevant experience may be considered)
• Advanced commercial and category management training (preferred)
• Continuous professional development in sales, negotiation, or account management