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Shopper Marketing Executive

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Date: 10 Dec 2024

Location: Dublin, IE, Dublin 10

Company: Britvic

 

Internal Vacancy
Job Title Shopper Marketing ExecutiveShopper Marketing Executive Location/Travel Dublin - Kylemore  Kylemore Office
Band Band B B Working Hours/Shift Pattern 37.5 37.5hrs Mon-Fri 
Business Unit Ireland Marketing Ireland No. of direct reports 0
Team Marketing Ireland  Line Manager Senior Shopper Marketing Manager - Niamh Blighe
Application closing date All positions are advertised for a minimum of 7 working days, and could close for new applications any time after this date.

 

 

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

 

Job Overview

 

Britvic Ireland is seeking a dynamic Shopper Activation Manager to bring our brand strategies to life across key trade channels, both in-store and online. This role focuses on creating and executing innovative shopper activation programs, driving market share growth through engaging Below-the-Line campaigns tailored to diverse outlet types.

 

The ideal candidate will be a proactive, creative thinker with a passion for Shopper Marketing, adept at collaborating with stakeholders and agencies to deliver impactful, results-driven campaigns. If you thrive on bringing brand strategies to shoppers and achieving executional excellence, this is the opportunity for you.

 

Key Responsibilities

 

  • Translate brand strategy into actionable shopper marketing campaign plans, leveraging insights on shopper triggers and barriers to purchase.
  • Develop yearly and monthly shopper activation plans with clear KPIs across key customers, aligning with company priorities, brand strategy, and customer events.
  • Collaborate with commercial teams, brand marketing, and agencies to develop optimal BTL marketing materials and innovative approaches for transformative point-of-purchase engagement.
  • Build strong relationships with key customers, ensuring BTL activation aligns with their strategies, POS requirements, and complexities.
  • Manage the Shopper Marketing budget, including spend forecast, monthly tracking, and cost-effective agency management.
  • Track and evaluate execution in-channel against agreed KPIs, adopting a "Win, Learn, Change" approach.

 

Knowledge, Skills and Experience Required

 

  • Excellent communication, influencing skills, and strong attention to detail.
  • Strong networking and relationship management abilities.
  • Ability to translate strategy into action and highly organized with strong project management skills.
  • Understanding of Digital Marketing & ECommerce.
  • 1-2 years of experience in Brand or Agency within Shopper Marketing.
  • Full Clean Driver's License.
  • Honours Degree in Marketing/Business (with a strong marketing module).

 

Key Behaviours

 

  • Bright, curious, open, and eager to learn.
  • Results-driven with a passion for Brand & Shopper Marketing.
  • Creative thinker with a solution-oriented mindset and problem-solving skills.
  • Excellent planning, process, attention to detail, and time management skills.
  • Strong multi-tasker who acts with pace.
  • Good communicator with the ability to be succinct, clear, credible, and inspiring.