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Account Development Executive

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Date: 18-Jun-2022

Location: Field-Based, Field-Based, IE

Company: Britvic

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

 

To develop and grow revenue, volume and trading contribution within all outlets in your territory or area of responsibility through account development, consultative selling, customer relationship management, product availability and distribution and merchandising of the outlet to implement a high standard of in-store execution.
Key Responsibilities:
Grow revenue, volume, trading contribution and market share targets by brand, channel and pack in line with or above the Regional plan
Improve product availability, space and distribution to achieve target availability level of 90%+
Engage in “Consultative Selling” with customers and potential customers using “Sell-Out” toolkit
Build incremental displays above plan that improves profitability
Other Responsibilities:
Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimise quality of service, business growth and customer satisfaction
Achieve cash collection in line with company plan
Ensure high standard of in-store execution
Develop and implement “second address” selling
Deliver and prepare customer presentations to key customers
Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
Control and reduce free cases or any discounts that does not deliver improved customer performance in line with the company budget
Manage costs in own territory to help ensure regional budget expenditure is controlled.
Management of call frequency and call file to maximise deliver efficiency
Implement high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion.
Knowledge, Skills & Experience Required:
Good knowledge of beverage industry, products, channels and competition.
Strong communication and interpersonal skills.
Excellent relationship building skills.
Strong numerical ability.
Proven Negotiation skills
Drive and initiative
High computer literacy
Teamwork
Key Behaviours:
Financial:
Revenue growth in territory
Volume Growth in territory
Trading Contribution in territory
Cost/credit control in territory
Non-Financial
Order Management
NPI implementation
In outlet performance:
Display targets
Space mgt. chilled
Product availability and distribution – core / seed range to target
Incremental activity delivery e.g. ‘Food to Go’
Customer and market data reporting
Retention of existing business
Acquisition of new business
Utilisation and optimisation of I.T. systems and tools

Full clean driving licence is essential

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive

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