Senior Sales Manager - Food Service, Franchise & Travel

Senior Sales Manager - FMCG - Drinks

UK Based 

Britvic operates outside of its core business units of UK, France and Ireland, through an Internationally focused company which is Britvic International.  Britvic International is growing its reach into other territories through direct distribution models, licensing and franchising agreements and is responsible for the export business to over 50 countries around the world. T

The Britvic International  has an ambitious growth strategy over the next 5 years which supports the delivery of the overarching Britvic Plc Mission 2025 Purpose, Vision & Goals. As part of the International plan several new growth areas have been identified that will support the acceleration of our Global Premium Adult Brands, London Essence & Mathieu Teisseirre. Consequently this senior sales manager role has been created to lead the unlock of these new areas; Global Key Accounts, Franchise & Equipment.

This job is not a classic senior account management role, consequently the key behaviours to be successful are; Exceptionally driven with a pro-active mindset, very strong hunting mentality with a natural ability to network and create strong relationships both internally and externally. Plus, excellent leadership and team management skills.

Key Responsibilities

The main responsibilities of this role will be to;

• Identify potential Global Key Accounts focusing on Coffee Chains, QSR, Hotels & Restaurants that are relevant for our Global Premium Adult brands. Inspire and build strong relationships with the prospects to get our brands on the list of preferred suppliers. Work with in the Market Sales Managers & their distributors to gain new listings in the local markets.
• Identify relevant equipment partners around the world, build strong relationships and then develop a proprietary solution that works for both parties. Create a pipeline of Franchise opportunities with current distributors and by hunting for new prospects. Prioritise and lead the unlock of this pipeline by developing strong relationships and collaboratively working with internal colleagues.     
• Build and lead a new sales team to accelerate progress in both area. Plus this senior manager role will also be accountable for leading the Global Travel channel

Knowledge, Skills & Experience Required:

• Pro-active attitude with a strong hunting mentality:
  • Pro-active in developing a strong internal and external network.
  • Hunting down new opportunities & being the face of Britvic at relevant network events (physical & digital)
• Talented at creating strategic plans & business cases with clear commercial outcomes. 
• Compelling influencing skills with internal and external stakeholders, especially at a senior level.
• Sound commercial acumen with an ability to negotiate multifaceted deals at a senior level.
• Expert at developing strong partner relationships with different cultures and in varying geographies.  
• Leadership: proficient at inspiring & influencing cross functional & dotted line teams to implement new opportunities.
• Leadership: creating a team that people want to work in and delivers outstanding results.
• Project management: ability to navigate & implement complex projects with franchise partners in different regions of the world. 
• Ideal candidate would have the above skills, pus International distributor management, Global Account management experience & a strong network that would accelerate our progress in this area.