Field Sales Executive - Fixed Term Contract (Louth/Dublin)

Date: 13-Jan-2023

Location: IE

Company: Britvic



Field based covering Louth and the north area of Dublin


At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

We offer consumers a range of family favourite and global premium brands such as Robinsons, Ballygowan, J20, TK Red & Club Orange. We exist to help people enjoy life’s everyday moments.


We are looking for a suitable candidate to develop and grow revenue, volume and trading contribution within all outlets in your territory or area of responsibility through account development, consultative selling, customer relationship management, product availability and distribution and merchandising of the outlet to implement a high standard of in-store execution.


Key Responsibilities:

  • Grow revenue, volume, trading contribution and market share targets by brand, channel and pack in line with or above the Regional plan

  • Improve product availability, space and distribution to achieve target availability level of 90%+

  • Engage in “Consultative Selling” with customers and potential customers using “Sell-Out” toolkit

  • Build incremental displays above plan that improves profitability


Other Responsibilities:

  • Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimise quality of service, business growth and customer satisfaction

  • Achieve cash collection in line with company plan

  • Ensure high standard of in-store execution

  • Develop and implement “second address” selling

  • Deliver and prepare customer presentations to key customers

  • Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions

  • Control and reduce free cases or any discounts that does not deliver improved customer performance in line with the company budget

  • Manage costs in own territory to help ensure regional budget expenditure is controlled.

  • Management of call frequency and call file to maximise deliver efficiency

  • Implement high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)

  • Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion.


Knowledge, Skills & Experience Required:

  • Good knowledge of beverage industry, products, channels and competition.

  • Strong communication and interpersonal skills.

  • Excellent relationship building skills.

  • Strong numerical ability.

  • Proven Negotiation skills

  • Drive and initiative

  • High computer literacy

  • Teamwork



  • Sales experience in an FMCG environment.

  • Full clean driving license is essential

  • Third level qualification in Business or relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience)


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive