Field Sales Manager AFH - Dublin

Date: 18 Jul 2025

Location: IE

Company: Britvic

 

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
 
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
 
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

 

Job Overview

 

To develop and grow your team of Account Development Executives to ensure they hit their distribution, revenue, volume and trading contribution (profit) targets across the entire Britvic brand portfolio within all outlets and people in your region while working alongside wholesale partners and Britvic Account Managers ensuring you and your team turn up brilliantly every time.

 

You will cover all 'Away From Home' outlets in your region from On Trade, Hospitality, Foodservice, Leisure and Workplace etc.

 

Key Responsibilities

 

  • Grow distribution, revenue, volume, trading contribution and market share by brand, channel and pack in line with or above target
  • Improve product availability for full Britvic soft drink range, including Pepsi, 7up, Club, Ballygowan, MiWadi, Cidona, London Essence Premium mixers and Teisseire in On Trade, Hospitality, Foodservice and Workplace outlets.
  • Responsible for delivery of the quarterly sales target of Aqua Libra Co Taps, Soft Drinks Dispense units and Ballygowan Water Coolers in the territory i.e. to Pubs, Restaurants, Hotels, Foodservice, Workplace and Leisure customers
  • Organising / Attending monthly meetings with your direct team, RTM team, KAM, NAM and wholesalers within the territory
  • Coaching team in \"Consultative Selling\" with customers and potential customers, seeking new business opportunities for high volume soft drink outlets.

 

Requirements

 

  • Five years plus knowledge of beverage industry, products, channels and competition
  • Strong communication and interpersonal skills
  • Team development including PDP management and great conversations in 121's
  • Excellent relationship building skills
  • Strong financial acumen and budget management
  • Proven Negotiation skills
  • Drive and initiative
  • High computer literacy
  • Teamwork and team organisational skills
  • Problem solving and internal stakeholder management

 

Desirable Experience

 

  • Sales experience in HORECA / On Trade field sales role or similar
  • (Regional Sales Manager / Field Sales Manager / Team Leader)

 

Education/Qualifications

 

Substantial (5 years +) sales experience in FMCG environment. Full clean driving licence is essential. Third level qualification in Business or relevant discipline is desirable.