Brand Manager - 7up & Mountain Dew

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.
 

Job Overview

An exciting opportunity to work on two iconic brands, 7up and Mountain Dew, in a pivotal marketing role. As the Brand Manager, you will play a leading role in delivering our Mission 2025 ambition for the Carbonates portfolio. Your primary focus will be on 7up, the #1 Lemon & Lime brand in the UK retail market, while also overseeing Mountain Dew, a leading brand in the Immediate Consumption occasion.

Responsibilities

• Shape and deliver the business agenda for 7up through the development of annual operating, marketing, and commercial plans, utilizing consumer insights and understanding.
• Lead cross-functional teams to bring 7up's brand vision to life, owning key brand metrics and connections to other functions.
• Deliver 7up's vision by leading the development and execution of cutting-edge marketing programs.
• Partner with PepsiCo on brand renovation and innovation initiatives.
• Manage and develop relationships with agency partners to deliver impactful ideas that drive performance.
• Accountable for the delivery of brand objectives, budget management, and maximizing ROI.
• Lead and inspire cross-functional teams, fostering a positive and successful team environment.

Requirements

• Experience in a branded environment, preferably FMCG.
• Track record of driving a brand-led agenda in a commercial matrix organization.
• Ability to apply an inspiring and compelling vision and brand strategy.
• Understanding of strategic brand and business planning with evidence of consumer & shopper insight-led strategy implementation.
• Experience in creating great marketing ideas that have driven value in the market when executed.
• Strong cross-functional leadership capability, both internally and with third-party agency partners.
• Strong project management, planning, and delivery skills.
• Brand P&L value management experience.
• Experience in A&P Budget management.

Education

A degree-level qualification is required.