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Digital & Data Analyst

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Date: 15-Oct-2020

Location: Hemel Hempstead - Breakspear P, Hemel Hempstead - Breakspear Park, GB

Company: Britvic

Digital Insight and Data Analyst

About the Role:

 

The Digital Insight and Data Analyst Manager is a key role within the newly formed Digital Marketing & PR Centre of Expertise. The team has been formed to accelerate Digital working in our core marketing teams alongside a PR role. This role works across both GB and International, with the teams focus:

 

Support the CofE and brand teams with analytics and insight driving strategy

Track performance

Build strong test and learn plan delivering optimisation

Setting standards for Digital and PR ‘Metrics that Matter’ at Britvic Globally

Collaborate with Marketing, Insights and media agency to track KPIs, optimise activations and drive best practice across Britvic brands.

 

Key Accountabilities:

 

Business Leadership

Leading the Digital analytics agenda to ensure that Digital metrics and insight are embedded in plans.

Continually improving the quality and ROI of our Digital spend.

Looking inwards as well as outwards for learnings that can drive the business forward.

 

Marketing and Brand Leadership

Define the best practice approach to Digital Data and Insight.

Drive efficiency and effectiveness across brands and markets.

Identify cross portfolio opportunities for test and learn outside of existing brand plans.

Consolidate and codify learning’s and share across functions.

Continually monitor competitor activity and disseminate the learnings in a timely and useful way.

Identify and embed new analytics tools to support this function. Ensuring business requirements are gathered and integrated in to the final solution.

 

Excellence in Execution

Provide timely data and insight to help improve ROI and optimise plans and activities.

Monitor real-time data (media campaigns) for in-flight digital campaigns to drive effectiveness.

Highlight issues  to brand teams to allow speedy resolution

Help establish processes to collate data from multiple sources and disseminate through simple reporting mechanics.

 

Leadership and People Development

Support the quick establishment and embedding of the new CofE. Building great working relationships across the team.

Build knowledge and capability of digital ‘Metrics that Matter’ across stakeholders and the Marketing community. 

Build a strong working relationship with the Insight and Customer Engagement teams, ensuring learnings are shared, joint analytics/reporting agenda is delivered and clear ways of working are established.

Build Digital understanding within key stakeholder groups (PLC Exec, Business Unit Execs where applicable) through the presentation of simple metrics with clear actionable insight.

 

Winning Relationships

Developing powerful relationships within the CofE team and the broader marketing function across GB and our central M&I function.

Manage and successfully develop relationships with agency partners to ensure timely access and supply of data, helping to close the loop between campaign planning, execution, evaluation and planning.

 

Experience Required:

Proven track record in leading, developing and embedding a Digital Analytics and Insight approach within a business.

Analytics experience in Digital and Marketing effectiveness.

Experience identifying and implementing new analytics tools within a business.

Able to take data through to actionable insights suitable for a Marketing and Commercial led organisation.

Proven ability to manage tension points internally and between agency partners in service of a better outcome for brands.

FMCG or CPG experience preferable.

 

Qualifications:

Degree level qualification

 

Key Behaviours:

Curiosity to dig deeper and understand.

Comfortable with working alone as a specialist but able to engage with others.

Self-driven and motivated to start something from scratch.

Acts with integrity and responsibility.

Thinks differently, challenging conventional thinking to create the future and overcome barriers.

Takes commitments seriously and does what they say they will do.

Has open and authentic conversations – says it as it is.

Able to communicate clearly with stakeholders at all levels.

Builds relationships and partnerships underpinned by openness honesty and respect.

A can-do team player.

We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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