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Insights Analyst

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Date: 11-Jan-2021

Location: Hemel Hempstead - Breakspear P, Hemel Hempstead - Breakspear Park, GB

Company: Britvic

Insights Analyst

Insights Analyst

About the Role:

 

ROLE PURPOSE

Support the delivery of GB value growth and competitive advantage through focussed support on understanding brand, channel & business performance management, specifically on optimising reporting capability.

 

OBJECTIVES OF THE ROLE

Creating analytics solutions that deliver efficient distillation of multiple data sources to enable identification of risks and opportunities for Britvic GB

Responsible for the delivery of periodic reporting solutions for Insight (Brand & Business), Marketing and Commercial Operations teams

Support Brand &/or Commercial projects ensuring external information is informing decision making

Upskill GB functional teams on continuous data capability

Enable Commercial Operations & Marketing to deliver great planning and execution by identifying opportunities to consolidate analysis (market & consumer) to drive efficiency

Build functional knowledge of commercial teams to optimise outputs and to create a talent pool for succession planning in related functions, e.g. Insight, Category & Shopper, BOPs etc.

 

Key Accountabilities:

Support Insight, Commercial Operations & brand team on performance reporting across the channels

Evaluate current reporting capability to deliver continuous improvement plan, including creating improved functionality within existing reports

Identify opportunities to consolidate / centralise business analytics freeing up marketing & commercial teams to focus on execution

Support adhoc projects and strategic business questions (working with Business Insight, Commercial Operations & Brand Teams)

Support and seek to lead upskilling of internal capability on continuous data sources (Nielsen, Milward Brown, Kantar etc) e.g. training, software support and be the go-to person for questions

Build relationships with and partner continuous data agencies on above

Build the continuous data learning journey for GB BU, i.e. what training is required by role, and develop a training session booking process

Develop understanding of the Commercial Operations & Marketing roles through project support to ensure outputs meet the needs of the business

 

Experience Required:

Strong Excel skills essential

Analyst and/or analytical continuous data agency background preferred

Previous experience of continuous databases preferred, but not essential

Interest in developing consultancy/ influencing skills

Genuine curiosity in commercial performance drivers of FMCG business

 

 

Qualifications:

Degree level qualification

 

Key Behaviours:

Acts with integrity and responsibility

Thinks differently, challenging conventional thinking to create the future and overcome barriers

Takes commitments seriously and does what they say they will do

Cuts to the heart of the problem getting to solutions with creativity and speed

Has open and authentic conversations – says it as it is

Builds relationships and partnerships underpinned by openness honesty and respect

Able to communicate the brand vision with passion internally and externally

A can-do team player

We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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