Insights Analyst
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Date: 11-Jan-2021
Location: Hemel Hempstead - Breakspear P, Hemel Hempstead - Breakspear Park, GB
Company: Britvic
Insights Analyst
Insights Analyst
About the Role:
ROLE PURPOSE
Support the delivery of GB value growth and competitive advantage through focussed support on understanding brand, channel & business performance management, specifically on optimising reporting capability.
OBJECTIVES OF THE ROLE
Creating analytics solutions that deliver efficient distillation of multiple data sources to enable identification of risks and opportunities for Britvic GB
Responsible for the delivery of periodic reporting solutions for Insight (Brand & Business), Marketing and Commercial Operations teams
Support Brand &/or Commercial projects ensuring external information is informing decision making
Upskill GB functional teams on continuous data capability
Enable Commercial Operations & Marketing to deliver great planning and execution by identifying opportunities to consolidate analysis (market & consumer) to drive efficiency
Build functional knowledge of commercial teams to optimise outputs and to create a talent pool for succession planning in related functions, e.g. Insight, Category & Shopper, BOPs etc.
Key Accountabilities:
Support Insight, Commercial Operations & brand team on performance reporting across the channels
Evaluate current reporting capability to deliver continuous improvement plan, including creating improved functionality within existing reports
Identify opportunities to consolidate / centralise business analytics freeing up marketing & commercial teams to focus on execution
Support adhoc projects and strategic business questions (working with Business Insight, Commercial Operations & Brand Teams)
Support and seek to lead upskilling of internal capability on continuous data sources (Nielsen, Milward Brown, Kantar etc) e.g. training, software support and be the go-to person for questions
Build relationships with and partner continuous data agencies on above
Build the continuous data learning journey for GB BU, i.e. what training is required by role, and develop a training session booking process
Develop understanding of the Commercial Operations & Marketing roles through project support to ensure outputs meet the needs of the business
Experience Required:
Strong Excel skills essential
Analyst and/or analytical continuous data agency background preferred
Previous experience of continuous databases preferred, but not essential
Interest in developing consultancy/ influencing skills
Genuine curiosity in commercial performance drivers of FMCG business
Qualifications:
Degree level qualification
Key Behaviours:
Acts with integrity and responsibility
Thinks differently, challenging conventional thinking to create the future and overcome barriers
Takes commitments seriously and does what they say they will do
Cuts to the heart of the problem getting to solutions with creativity and speed
Has open and authentic conversations – says it as it is
Builds relationships and partnerships underpinned by openness honesty and respect
Able to communicate the brand vision with passion internally and externally
A can-do team player
We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.