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Marketing Controller - Fruit Flavoured Carbonates

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Date: 03-Apr-2021

Location: Hemel Hempstead - Breakspear P, Hemel Hempstead - Breakspear Park, GB

Company: Britvic

At Britvic, we offer exceptional careers to people with exceptional talent. From Pepsi to Tango, J2O to Robinsons, Britvic's brands have all become truly household names. Key to the success of our brands is a world class commercial team and we are now looking for a Marketing Controller to take the lead for our portfolio of Fruit Flavoured Carbonates


About the Marketing Controller role:

As the Fruit Flavoured Carbonates Marketing Controller, you will be responsible for shaping and owning the vision for an exciting portfolio of brands including Tango, 7Up R.Whites and Mountain Dew. Leading a team of three as well as the extended cross functional team you will ensure that we deliver our brand strategies to win in one of the most demanding and varied marketplaces in the world. Its hard work but lots of fun as you constantly seek to keep us fit for the future and one step ahead of the competition through a combination of brilliant advertising and media planning, brand renovation and market leading innovation. You’ll fully explore all these opportunities and enable Britvic to become the most dynamic soft drinks company, creating a better tomorrow.


Key responsibilities of a Marketing Controller:

  • Lead the extended team by taking accountability for turning our brand visions into reality including owning key brand metrics (incl full financial P&L) and connecting to other functions
  • Own end to end brand management for core Britvics brands Tango and R.White’s. This includes responsibility for brand strategy, development and activation.
  • Partner with Pepsico on the GB execution of global brands 7Up and Mountain Dew
  • Lead the development and execution of the brand AOP, across the entire marketing mix bringing this to life across the commercial function to build cross functional engagement and inspire delivery
  • Lead the development and delivery of Innovation
  • Develop powerful relationships with the cross functional teams at multiple levels to ensure the delivery of great outcomes in market.
  • Manage and successfully develop relationships with agency partners and Pepsico to deliver ideas that build brand equity and drive performance.
  • Take full P&L responsibility for the Fruit Flavoured Carbonates portfolio
  • Manage A&P expenditure to maximise cash flow, improve working vs non-working spend ratio and maximise ROI.

Knowledge & Skills required:

  • Demonstrable track record of success within commercial, matrix organisation environments, especially leading, influencing and inspiring cross-functional teams, including Supply Chain, Operations, Technical, Sales and senior management.
  • Evidence of managing a portfolio a brand/sub-brands with complexity of channel
  • Extensive experience gained within a branded environment, preferably FMCG.
  • Experience in leading agency partners to deliver world class research, marketing collateral and NPD on time and with excellence, to change consumer and shopper behaviour.
  • Knowledge and understanding of building brands in social and digital platforms as well as delivering multi-media campaigns
  • Ability to lead strategic brand and business planning with sound evidence of consumer and shopper insight-led strategy implementation.
  • High level of Brand P&L value management experience, able to demonstrate good commercial judgement to maximise brand profitability and enhance margin.


We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

Apply now »