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National Account Manager - Plenish - Grocery

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Date: 03-Jun-2021

Location: Hemel Hempstead - Breakspear P, Hemel Hempstead - Breakspear Park, GB

Company: Britvic

National Account Manager – Plenish – Grocery

In May 2021 Britvic acquired Plenish, the award winning company making organic plant-based milks, cold pressed juices and shots and one of the most exciting brands in its category in the UK. Plenish is perfectly aligned with Britvic’s long-term sustainability strategy Healthier People, Healthier Planet as a certified B-corp & carbon neutral brand that’s on a mission to fuel a healthier world! This is a unique opportunity to have the infrastructure and expertise of Britvic, while experiencing working in a smaller, fast growing start up business.

Created by New Yorker Kara Rosen after she discovered a lack of cold-pressed juices in the UK – what began in her kitchen has since grown to become one of the fast-growing plant based brands in the UK.

Plenish are experiencing fierce and exciting growth in the At Home channel thanks to having created the best dairy alternative milks and immunity shots on the market and are now looking for a National Account Manager to be courageous and lead the negotiations and the development of the Grocery channel by creating specific strategic and tactical plans to deliver company volume, profit market share targets. You will be expected to take ownership for the channel and manage both existing and new accounts.

Key Responsibilities:

To build a customer specific strategic plan. Work collaboratively with the Marketing and  Planning & Execution teams to ensure that each customer has an individual annual plan that delivers against channel commercial goals and strategic direction, prior to the commencement of the financial year
To work with the Planning & Execution team to develop a customer specific tactical plan that delivers share, net revenue & trading contribution targets and which is aligned to the strategic plan
To be fully accountable for P&L of accounts within your area of responsibility, building and agreeing an investment plan for the channel to drive the AOP objectives
To be responsible for working with the Customer Logistics Manager to ensure accurate forecasting of customer volumes to assist total business planning accuracy
To build and then lead a broad and deep customer contact strategy to enable you to identify and capitalise on further business opportunities.
To pro-actively track performance of your accounts, implementing course correct tactics as necessary & driving a dynamic, cross functional, collaborative way of working in order to maximise the performance of your business area

Knowledge, Skills & Experience Required:

Previous FMCG commercial experience managing a Top 4 Grocery account
Strong commercial acumen to enable development of strong commercial propositions which can be developed into account plans & implementable in outlet execution plans.
Understanding and confidence with P&L management and with management of both volume and profit forecasting processes
Strong selling and negotiation skills

If this sounds like it could be you and our values and ambitions resonate then we would love to hear from you. If successful you can join us in delivering Plenish and Britvic’s Mission 2025 and delivering on our continued commitment to our People, our Planet and our Performance and in return you can expect to receive all the commitment, benefits and support you need to succeed in your role.



We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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