Hemel Hempstead - Breakspear P, GB, HP2 4TZ
Shopper Marketing Executive
Job Title: Shopper Marketing Executive
Location: Hemel Hempstead - Breakspear Park (Hybrid, 2 days a week working from the office)
Job Length: Fixed Term (12 months FTC maternity cover)Working Hours: 37.5
Competitive Salary with extensive benefits:
Monthly product allowance – alcoholic & non-alcoholic options available
Private Medical options
Life Assurance Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the Role
The Shopper Marketing Executive plays a pivotal role in inspiring more shoppers to choose our brands across multiple purchase occasions. Working closely with the Senior Shopper Marketing Manager, this position is responsible for implementing effective shopper marketing strategies across the Asda customer, with addition support across Morrisons for both Soft Drinks and Beer portfolios. The role requires creative thinking, commercial awareness, and the ability to develop compelling activation plans that attract new shoppers, encourage repeat purchases, build category value, and enhance brand equity.
Role Responsibilities
- Execute shopper marketing strategy across Asda, with support on Morrisons, in line with brand and customer plans
- Develop and deliver rolling 12-month activation plans across brands, portfolios, and customers
- Own end-to-end delivery of shopper activation campaigns, including objectives, KPIs, timelines, and budgets
- Create and deploy sales toolkits (POS, comms, field materials) to support in-store and online execution
- Collaborate with Marketing, Commercial, BOPS, and Customer teams to align and deliver campaigns
- Manage shopper marketing budgets, including spend tracking, media administration, and financial accuracy
- Present and sell activation plans to customers (Asda/Morrisons) to secure alignment and execution
- Plan and coordinate all executional details, including field resource, store communications, and project timelines
- Track, evaluate, and report campaign performance, identifying risks, opportunities, and optimisation actions
- Build and maintain strong internal and external stakeholder relationships to support delivery and continuous improvement
Experience and Key Attributes
- Shopper Marketing understanding with experience of developing and delivering commercially grounded creative marketing activity in retail/wholesale customers. Alternatively will consider strong brand marketing experience with an understanding of what shopper marketing is.
- Demonstrated understanding of shopper marketing principles and experience delivering commercially grounded creative marketing activities in retail/wholesale environments
- Strong project management capabilities with proven ability to deliver plans on time and to specification
- Commercial acumen and category understanding to ensure activities drive business results
- Experience in budget management and resource allocation
- Excellent attention to detail and organizational skills
- Ability to engage and influence a wide network of stakeholders across different functions
- Experience working with customers across different channels in a consumer-led organization (preferred)
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
