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Category Executive

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Date: 10-Jul-2019

Location: Hemel Hempstead, GB

Company: Britvic

 

 

 

Britvic is the name behind iconic and market-leading brands such as Robinsons, Pepsi, Fruit Shoot, Tango, Squash’d, J2O, R.Whites, Gatorade, 7UP and Lipton – and we are on a journey to become the most dynamic, creative and trusted soft drinks company in the world. To get there we need to be continually sharpening our competitive edge, maximising value through  creative, effective, strategic, passionate and professional Operational teams.

 

Progress your career:

Britvic is a very exciting and supportive place to be, with award winning brands, a clear vision, personal development and an open and honest culture. We offer a comprehensive package for this position - including a highly competitive basic salary, bonus scheme, enhanced company pension contributions, share save schemes, annual pay reviews, healthcare, vouchers and a whole host of flexible benefits.

 

 

 

About the Role:

As part of our 2020 vision to be the most dynamic, creative and admired soft drinks company in the world, it is vital we have an in-depth understanding of the category we operate in, how it can grow, how our brands can leverage these opportunities and that we can engage with our customers to bring this to life.

The Category Executive will be responsible for developing strong customer relationships, leading their category thinking and strategy. Working alongside the Category Manager, they will be working to deliver execution in outlet against our market maps and expectations for distribution, range, space and rate of sale driving propositions. This will drive category growth for our customers, gain disproportionate advantage for our brands, and grow shareholder value and enhance Britvic’s reputation.

This role is central to our planning and execution of commercial initiatives, therefore strong links will be required across the commercial functions, especially marketing, category strategy, insights, commercial operations and sales teams.

 

Key Responsibilities:

Strategy

-Support the Category Manager in the development of 1 year rolling category plans with allocated customer based on execution of in outlet blueprint.

-Ensure they effectively prioritise working on multiple customer initiatives to the maximum benefit of Britvic and our customers.

In-year delivery

-Support creation of the category roadmap for allocated customer and identify key actions to execute

-Support the execution of the category plan. Execute strategies to maximise range, primary space, location, availability and macro space incorporating all category growth levers including off-fixture space, P&P solutions, equipment plans, online solutions and retail format development) in line with our POP ambition (as directed by the Category Manager)

-Input to the creation of distribution, range and space targets by customer that deliver against market maps and regularly measure progress against these.

-Support the Category Manager with the delivery of range review materials (such as planograms) where required.

-Ensure tactics within the plan are executed in store. Evaluate the impact & ensure that learnings feed into future planning & activation across the channel.

-Support the Category Manager in the development category selling stories and tailor them for your customer, incorporating customer level shopper / consumer insight.

-Support delivery of customer immersions designed to create solutions & strategies for key customers.

-Build customer relationships & delivery solutions to influence external measure of category success with improved results in the Advantage Group Survey.

Activity development, shaping and tailoring

-Work closely with Channel Insight manager to build BSD shopper understanding & ensure that this is applied in the development of the category plan & execution of in-store activity

-Champion customer specific data, especially loyalty data where this exists, to add value to initiative development

-Support the Category Manager in the development and execution of tactics that support business priorities

-Support the Category Manager in the development of gate 2/3 business cases with account level information on category and customer marketing opportunities where required and drive for execution from gate 3/4 onwards

-Assist in the delivery of category building initiatives with and through customers e.g. Snacking / Meal Deals.

 

Experience Required:

-Commercial experience, ideally within FMCG and covering relevant channel

-Practical experience of category management process & experience of managing customer relationships an advantage

 

Skills

-Strong communicator (written & presented) with good facilitation skills

-Strong interpersonal skills and ability to develop relationships with key stakeholders

-Demonstrable capability of applying category management thinking

-Basic understanding of category management principles

-Knowledge of external market information (Nielsen / IRI)

-Use of Pro Space (or equivalent space management tools)

 

Qualifications:

-Degree or equivalent

 

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