Category Strategy Executive

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

Category Strategy Executive

Location: Hemel Hempstead (Hybrid)
At Britvic we are on a journey to become the world’s dynamic soft drinks company, building iconic brands that are loved by consumers. With a strong position both in the UK and internationally, we are looking to build on our success to date with ambitious global growth, taking our existing brands to new markets, innovating into new opportunity spaces, and acquiring new brands to extend our portfolio reach.

About the role:
To realise our vision to be ‘the most dynamic, creative and trusted soft drinks company in the world’, it is essential we have an in-depth understanding of the soft drinks category, so that we can create sustainable strategies for growth, that disproportionately deliver for Britvic, but also grow soft drinks for our diverse range of customers.  
The successful candidate will be primarily responsible for a significant segment of soft drinks to maximise performance across our brands. Using this knowledge of how the segment is performing today and with additional market, consumer and shopper insight, they will work alongside the Category Strategy Manager to identify clear and inspiring growth drivers to help unlock long term growth for our brands.
In addition to identifying drivers of long term, sustainable growth, they will work closely with the Category Strategy Manager to ensure our “strategy flows through to shelf”, by influencing transformational category focused point of purchase (POP) initiatives (specifically for range and space), so that our core brand plans and future NPD are designed to realise the identified growth opportunities within soft drinks.  They will also play a key role in creating and maintaining compelling category selling stories that provide context to our brands’ role in driving growth for our retail customers.   
 The successful candidate will be great at stakeholder management, balancing priorities effectively and ensuring that the work delivered by this central function is socialised across a wide set of stakeholders in order to impact our future plans.  They will also be able to talk confidently about the latest consumer and shopper trends, the missions and occasions within which soft drinks and owned segments are purchased and consumed, together with keeping up to date on the ever-changing competitor landscape.  
Knowledge, Skills & Experience Required:
Experience

1. A minimum of 2 years’ experience of analysing data to help make better business decisions
2. Practical experience of category-thinking is an advantage
3. Experience working within FMCG is an advantage

Skills

1. Strong communicator (written & presented)
2. Strong interpersonal skills and ability to develop relationships with key stakeholders
3. Strong numeracy skills and data analysis
4. Able to multi-task and prioritise tasks effectively
5. Critical thinker able to use logic to form sensible judgements 
6. Competent using Excel and Powerpoint
7. Use of external market information (Nielsen / IRI / Kantar / Dunnhumby) is an advantage

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive.
 

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive