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Category Strategy Executive

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Date: 13-Jul-2019

Location: Hemel Hempstead, GB

Company: Britvic


Hemel Hempstead


At Britvic, we’re on a journey to become the most dynamic, creative and trusted soft drinks company in the world. Britvic is one of Europe’s leading players in the FMCG market providing household favorites like Pepsi, Robinsons, Fruit Shoot, Purdeys and J2O plus a growing portfolio of premium brands including London Essence combining a strong heritage and innovation across our brands. With a strong position both in the UK and internationally, we’re looking to build on our success with an ambitious growth plan. As our organisation continues to grow, it’s critical that we find new ways to create value for our customers.. 


Key responsibilities 

Strategy development

- an expert in drivers of current performance and future trends 

-the creation of best in class visions for all priority channel clusters

-Engage key brand, channel and commercial stakeholders and drivers of category performance as well as competitor understanding in order to effectively influence our commercial tactics and marketing

-Work as a cross-functional team to create inspiring brand selling stories for retailers, by being the expert in category growth opportunities



Experience Required:

-A minimum of 2 years’ experience of analysing data to help make better business decisions

-Practical experience of category-thinking is an advantage

-Experience working within FMCG is an advantage



-Strong communicator (written & presented)

-Strong interpersonal skills and ability to develop relationships with key stakeholders

-Strong numeracy skills and data analysis

-Able to multi-task and prioritise tasks effectively

-Critical thinker able to use logic to form sensible judgements

-Competent using Excel and PowerPoint

-Use of external market information (Nielsen / IRI / Kantar / Dunnhumby) is an advantage


Key Behaviours:

-Speaks with passion and knowledge about our brands


If this sounds like you, then we’d love to hear from you. This exciting role could give you the opportunity to play an integral part in the future growth of one of the biggest categories within FMCG and be part of the delivery of some exciting innovation within the Britvic portfolio.




We’re committed to providing equal opportunities to all applicants and employees – in fact this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.

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