Customer Marketing Manager - FMCG

Date: 9 Feb 2024

Location: Hemel Hempstead, GB, HP2 4TZ

Company: Britvic

 

 

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.  

 

About the Role:

 

12 month maternity cover - Trade/Customer Marketing Manager 

 

We have a great opportunity available for an experienced shopper, trade or customer marketing enthusiast to join our foodservice hospitality channel team as our trade customer marketing manager, responsible for activating brands across iconic accounts such as KFC, Pizza Hut, Prezzo, Cafe Nero, Wasabi and much more! and popular brands!

 

As our customer and trade marketing manager, you will engage with our customer management teams to ensure that we have a full understanding of their customers’ strategy, tactics and approach to shopper marketing to bring brands to life and elevate our customers' shopper experiences.

 

This role is central to our planning and execution of commercial initiatives and you will be connecting will be connecting with the Sales team, Category Strategy, Business Performance Insights, Brand Marketing & Shopper Marketing teams on weekly basis.

 

If you have a background in shopper marketing, trade marketing or customer marketing, this is your chance to join us and hit the ground running with our current and pipeline activations and projects, gaining expsoure to major brands and big accounts where you can really leverage your creative and commercial mindset to achieve success within the shopper experience.

 

With the support of our brand activation executive, you will spearhead efforts while guidance, mentorship and leadership to ensure the team's triumph and channel success!

 

Key Responibilities:

 

  1. Develop, shape and evolve future growth opportunities within the channel
  2. Execute close working relationship with cross functional partners including brand teams, customer management & shopper strategy 
  3. Project lead on strategic budget allocation process, partnering with brand teams such as 7up and Tango, to ensure overall brand and business objectives are being met.
  4. Develop and execute relevant toolkits to bring AOP to life & cascade to teams
  5. Support monthly performance cycle tracking against AOP big rocks supporting the commercial team on their in year delivery
  6. Support Customer Management team through delivery of inspirational brand execution selling in key customer meetings and engagement days
  7. Evaluation of activations within the channel to achieve brand activation excellence


Knowledge, Skilla and Experience Required:

  1. FMCG experience, ideally in a beverage or food environment.
  2. Line management experience preferred but not essential
  3. Understanding or experience within Food Service/Dining Sub Channel preferred but not essential
  4. Meticulous project management & leadership capability and commercial grounding to ensure delivery of plans.
  5. Practical experience of shopper marketing management, budget management & first-hand experience of managing multiple customer relationships
  6. Shopper marketing expertise with solid experience of leading, managing and executing commercially grounded marketing activity into customers 
  7. Track record of creating and successfully activating brand, NPD and portfolio activities
  8. Commercial and category understanding- category / Customer Marketing &/or commercial experience also valued
  9. Strategic thinking and ability to develop a clear vision, create an annual plan and engage a wide network of stakeholders to deliver that plan with key customers

 

If you are looking to drive real impact, we encourage you to apply for immediate consideration.

 

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive
 

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive