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Digital Studio Manager

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Date: 17-Jan-2023

Location: Hemel Hempstead, GB, HP2 4TZ

Company: Britvic

 

 

Hybrid working - home and Hemel Hempstead office 
 
 
At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle. We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exist to help people enjoy life’s everyday moments.
 
As part of this journey, alongside an Agency Partner, we are creating a new Britvic Digital Studio to fast-track our digital capability across Strategy, Content, Search, UX, Social, Ecommerce and Performance Management.
 
About the Role:
The Digital Studio Manager is a key role within the newly formed Britvic Digital Studio. The core responsibility of this role is to lead the set-up of the Studio with the Agency Partner and ultimately to oversee the day-to-day running of the Studio, the Studio team and the Agency Partner relationship and deliverables. The Digital Studio will be supporting 8 brands including (but are not limited to) Tango, The London Essence Co., Purdeys, Aqua Libra, Mathieu Teisseire Robinsons, J20 and Fruit Shoot.  This will rapidly expand to cover all Britvic brands globally.
 
This role is responsible for:
  • Set up and ongoing oversight of the day-to-day management of Digital Studio alongside the Agency Partner, including ways of working, workflow processes, capacity management and evolution of the Digital Studio capability to meet business needs globally.
  • Oversight of overall Agency Partner deliverables, deadlines and quality control and overall agency relationship
  • Oversight of Agency Strategy recommendations across website, search, social and CRM. 
  • Oversight of agency Content Creation, UX and Website Development, Production and Optimisation processes, quality, and output in response to briefs and key performance indicators (KPIs).
  • Oversight of Agency Performance Monitoring, Channel reports (Analytics, Content Optimisation, Search Reporting, Ecommerce asset Performance and Optimisation) and accountability for KPI setting and performance levels.
  • Management of 4 Studio Brand Planners, who will be the conduit between the Digital Studio and our brand teams who will be working on active digital marketing briefs into the Digital Studio
  • Oversight of social media governance including stakeholder access, password management, ad accounts processes, and social media data protection protocols
  • Support with Annual and Strategic Digital Marketing planning alongside the Agency Partner and brand teams where required
  • Support with data management and centralisation workstreams to bring ownership of Britvic data inhouse.
  • Support with scoping and selecting fit-for-purpose technology solutions in delivering for the Digital Studio capability including but not limited to: Content Management Systems, PIM platforms, DAM platforms, Workflow Software, Search Software and Social Listening/Publishing Platforms
 
Experience Required:
  • Proven track record in running a successful digital studio and/or a social media community team across multiple brands and international markets
  • Expert end-to-end knowledge of execution across the Digital Marketing landscape and including a deeper knowledge of Search, Social Media, Websites, Content, Ecommerce in terms of Strategy, Content Creation and Performance Management & Optimisation.
  • Proven track record of managing an Agency Partner
  • Proven track record of managing a team
  • Strong coaching skills with experience in managing stakeholders and extended teams
  • Proven ability to manage tension points internally and between agency partners in service of a better outcome for brands
  • Familiar with technology solutions to support digital marketing activities including Workflow, CMS, PIM, DAM, Social Listening & Publishing, Search Software
  • In-depth knowledge of all digital disciplines across paid, owned, earned
  • Highly organised and able to manage deadlines and capacity conflicts with stakeholders
  • International experience preferable
  • FMCG experience preferable but not essential
 
Qualifications:
  • Degree level qualification.
  • Digital Marketing/Marketing/Design Qualification preferred
 
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive