Field Sales Analyst

Date: 8 Nov 2023

Location: Hemel Hempstead, GB, HP2 4TZ Solihull, GB, B90 4NA

Company: Britvic

We are hiring for 2 positions:

1). Located in Solihull or Hemel Hempstead - with the option to be remote if required. 

2). UK based - with the option to be remote if required. 



At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.  


We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J2O, R. White’s & London Essence. We exist to help people enjoy life’s everyday moments.


About the Role:

The Field Operations Executive role will support the Field Sales Operations Manager to deploy our contact strategy ensuring optimum methodology for contacting/communicating with our customers at outlet level via field visits, telemarketing, direct marketing. The initial focus will be Unmanaged Retail Channel (Symbols, retail clubs & independents) channel and its associated RTM Wholesale.


Crucially the role will play a central role in overhauling our approach to building, maintaining, and developing a data tool for actionable insight. Furthermore, you will have the additional opportunity to support with ad-hoc data analysis needs taking a key responsibility of commercial reporting and analytics capability. The Executive will also be responsible for tracking performance, evaluation & auditing within the Un managed Retail Field Team working alongside the other Field Sales Operations Executive in this team. The candidate must have the ability to turn complex and disparate data into compelling and actionable insight. The role will also be responsible for briefing in, setting up and leading the delivery of campaigns where applicable.


The role fits within the Field Sales Operations team, a centrally managed team that owns GTM at Outlet level for Britvic GB and management of our Field Team resource. The team sits within the IC function within Commercial Growth and key stakeholders include Customer Management, Brand Operations, Insight, Customer Operations and Marketing.


Key Responsibilities:

  1. Build, maintain, and develop a master data tool of various data sets 
  2. Own the evaluation/insight for the Un-managed Team.  Evaluate activity pre, during and post completion to ensure that insight and learnings are captured and used ongoing.
  3. Conduct and document case studies to identify indicative ROI against types of execution and/or specific actions in call
  4. Build an excellent understanding of the Convenience market and include one day a period in trade. 
  5. Support the Field Sales Operations Manager to develop the ‘Un-managed’ outlet contact plan that is aligned to the business priorities and executional delivery set against the 3rd Party Supplier Contractual KPI’s.
  6. Ensure that the regular and tactical campaigns are clearly briefed, tracked and managed through to completion and make recommendations to course correct in the moment during campaigns being live.
  7. Support the management of the 3rd party providers with regards in year budget, forecast & costs/KPI’s/collateral required to activate the work. 
  8. Implementation of the channel shape of service against the agreed budget to deliver a tailored and optimised operation to influence all worthwhile outlets in year (regular and tactical collage).


Deliver Great Outlet Experience / Future Outlet Outlook

  1. Work with service providers to ensure that all weekly and period reporting for 3rd party outlet contact is fit for purpose and is delivered in a timely manner
  2. Support the ownership of CRM development with 3rd party suppliers.
  3. Support Field Sales Operations Manager with management of 3rd party providers on ways of working/capability/brand knowledge and passion of it’s team to deliver greater capability.
  4. Identify trends and make recommendations to experiment, innovate & evolve outlet contact in order to drive the function & channel forwards in terms of capability & expertise.

Business Engagement

  1. Own the input of the outlet execution scorecard for the Un-managed Team and drive accountability of themselves & others for any actions where necessary.  Identify correlations, trends, anomalies and opportunities. 
  2. Track performance on KPI’s / metrics that 3rd parties are unable to measure and provide. E.g., due to capability or confidentiality. Such as call files based on incremental TC opportunity.
  3. Relevant Attendance at relevant cross functional channel meetings to ensure KPI’s are in alignment to business priorities and tracks progress against the plan.
  4. Develop relationships & drive accountability with stakeholders across Commercial Growth, the Commercial teams, Marketing, PepsiCo and the 3rd party suppliers.
  5. Manage audit and governance process of these suppliers and take action where necessary. 


Knowledge, Skills & Experience Required:

  1. The ability to build, combine, extract and maintain large data set’s
  2. Strong data analytics with the ability to interrogate large data sets efficiently.
  3. Expertise in data systems, especially MS Excel and CRM systems etc. 
  4. Project ownership skills, ability to manage and progress projects simultaneously. 
  5. Strong analytical and interpretive skills, ability to deliver data in a user friendly and relevant format
  6. Commercially aware advantageous
  7. Ability to turn complex raw data into compelling and actionable insight
  8. Ability to turn outlet level insight into commercial opportunities.
  9. Excellent auditing and governance skills
  10. Understanding of the soft drinks & Energy Drinks market preferred
  11. Proven attention to detail and accuracy
  12. Ability to manage multiple tasks and deliver quality output in fast paced rapidly changing environment



  1. Degree Level or Equivalent
  2. Equivalent experience can be considered as an alternative


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive