Field Sales Operations Executive - Data Analytics

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exist to help people enjoy life’s everyday moments.

About the Role:
The Field Sales Executive role will support the Field Sales Operations Manager to deploy our contact strategy ensuring optimum methodology for contacting/communicating with our customers at outlet level via field contact. The initial focus will be the ‘Free To Buy’ Licensed Channel within Hospitality. 

The Executive will be responsible for tracking performance, evaluation & auditing within the Licensed Field Team. The candidate must have the ability to turn complex and disparate data into compelling and actionable insight. The role will also be responsible for briefing in, setting up and leading the delivery of campaigns where applicable. Crucially the Exec will play a vital role in being the Expert of Licensed FTB ‘in-directs sales data’ delivering actionable insight from the associated data toolkit developed by the newly formed Customer Data team. Furthermore, you will have the additional opportunity to support with ad-hoc data analysis needs taking a key responsibility of commercial reporting and analytics capability.

The role fits within the wider ‘Field Sales Operations’ team, a centrally managed team that owns Outlet level GTM for Britvic GB. The team sits within the Commercial Growth team and key stakeholders include Customer Management, Brand Operations, Insight, Customer Operations and Marketing.

Key Responsibilities:
Deliver Great Outlet Experience / Future Outlet Outlook:

1. Work with service providers to ensure that all weekly and period reporting for 3rd party outlet contact is fit for purpose and is delivered in a timely manner.
2. Support the ownership of CRM development with 3rd party suppliers.
3. Own the data analysis from the ‘Indirect Sales Database’ for the associated channel and be the expert. 
4. Support Field Sales Operations Manager with management of 3rd party providers on ways of working/capability/brand knowledge and passion of it’s team to deliver greater capability.
5. Identify trends and make recommendations to experiment, innovate & evolve outlet contact in order to drive the function & wider channel forwards in terms of capability & expertise.

Business Engagement:

1. Own the input of the outlet execution scorecard for the Licensed Field Team and drive accountability of themselves & others for any actions where necessary.  Identify correlations, trends, anomalies and opportunities. 
2. Track performance on KPI’s / metrics that 3rd parties are unable to measure and provide. E.g., due to capability or confidentiality. Such as call files based on incremental TC opportunity.
3. Relevant Attendance at cross-functional channel meetings to ensure KPI’s are in alignment to business priorities and tracks progress against the plan.
4. Build an excellent understanding of Licensed / Hospitality market and include at least one day a period in trade. 
5. Supports the wider Holistic Contact Strategy & development within Free Trade with the commercial team, including effective CRM management. 
6. Develop relationships & drive accountability with stakeholders across Commercial Growth, the Commercial teams, Marketing & Customer Op’s and the 3rd party suppliers.
7. Manage audit and governance process of these suppliers and take action where necessary. 

Knowledge, Skills & Experience Required:

1. The ability to build, combine, extract and maintain large data set’s
2. Strong data analytics with the ability to interrogate large data sets efficiently.
3. Expertise in data systems, especially MS Excel, Power Bi and CRM systems etc. 
4. Project ownership skills, ability to manage and progress projects simultaneously. 
5. Strong analytical and interpretive skills, ability to deliver data in a user-friendly and relevant format
6. Commercially aware advantageous
7. Ability to turn complex raw data into compelling and actionable insight
8. Ability to turn outlet-level insight into commercial opportunities.
9. Excellent auditing and governance skills
    

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive