Global Brand Manager

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

Job Overview

At Britvic, we are seeking a dynamic and driven Global Brand Manager to spearhead the growth of our iconic Mathieu Teisseire brand. In this pivotal role, you will collaborate with cross-functional teams to develop and execute a comprehensive brand activation strategy, driving innovation and social media engagement across diverse global markets.

Key Responsibilities

• Lead the annual Brand Activation planning process, ensuring alignment with our global strategy and communications program, while providing relevant materials for excellent in-market execution.
• Leverage market insights to develop relevant and growth-driving drinks programs, fostering connectivity with social media activation and innovation initiatives.
• Partner with our social media agency to refresh and upgrade our digital strategy, creating and delivering compelling content aligned with our communications program.
• Collaborate with the Senior Brand Manager to build a refreshed flavor pipeline, develop innovative offerings, and launch in-market alongside comprehensive execution toolkits.

Requirements

• Expertise in social media and digital marketing, with a willingness to continuously learn and grow.
• Cultural awareness and the ability to work effectively across diverse geographies, commercial matrix structures, and partnerships.
• Strong understanding of the on-trade market and experience in building and activating brands within it, particularly from a drinks strategy perspective.
• Exceptional communication and persuasion skills to create momentum across internal and external teams through collaboration.
• Proven project management abilities, with a focus on innovation development, planning, delivery, and A&P management.

Key Behaviours 

• Integrity and responsibility in all actions.
• Challenging conventional thinking to create the future and overcome barriers.
• Commitment to delivering on promises.
• Ability to cut to the heart of problems and find creative, swift solutions.
• Open and authentic communication, saying it as it is.
• Building relationships and partnerships underpinned by openness, honesty, and respect.

Qualifications

• A degree-level qualification or relevant experience in a similar role.