Marketing Controller

Date: 9 Feb 2024

Location: Hemel Hempstead, GB, HP2 4TZ

Company: Britvic

 

 

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.  
We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J2O, R. White’s & London Essence. We exist to help people enjoy life’s everyday moments.

 

About the role:
In our Mission 2025 we have called out Flavouring Billions of Water Occasions as one of the eight transformational opportunities that we intend to focus on across all Business Units.  Flavour Concentrates is at the very heart of the Britvic business and we are the leader globally in liquid Flavour Concentrates with brands such as Robinson’s, Teisseire, MiWadi and Maguary and these brands are central to our Business Unit plans. At the same time we estimate that there are more than 200 Billion water occasions in the markets that we operate in, of which we flavour less than 10% today, primarily in at home occasions.  It is also likely that with ongoing health and sustainability issues the growth in water will only accelerate, as witnessed by the explosion in the use of water bottles. There is a transformational opportunity for Britvic to be the business that expands the Flavour Concentrate category by accessing these water occasions with our brands
As Global FBWO Marketing Controller you will be responsible for the ownership of key programmes to flavour more water occasions globally to build Britvic brand positions. To deliver this you will need a clear strategy and a cross BU implementation plan that creates behaviour change with consumers and plans that are supported by our customers. This will require penetrating insights, , new routes to consumer and breakthroughs in driving behaviour change to bring innovation and brand initiatives that bring significant value growth to our markets. .   
Reporting to the Director of FBWO, you will work with Squads built from teams across the BU’s to deliver closely with the Britvic Marketing Teams and Marketing DIrectors. 

 

Key Responsibilities

  1. Lead Key Project delivery – Identify growth opportunities, Ideate, develop winning concepts and brand propositions. 
  2. Identify Transformational Opportunities to expand the flavouring of water with key consumer groups -  Through great consumer insight and cultural understanding define opportunities across all our key markets to accelerate the growth of the Flavour Concentrates category by accessing more water occasions. 
  3. Deliver Step Change thinking to the market to Flavour More Water Occasions – Use Agile Test & Learn Principles to launch innovation or initiatives where we get to market quickly and learn - Define launch plan & investment models.. Coordinate in-market test with business units and cross-functional teams. Coordinate launch Plan together with business units and monitor in-market tests.
  4. Ensure the key growth initiatives land in the BU AOP’s and are brought to life across the commercial function to build cross functional engagement and inspire delivery. 
  5. Represent the voice of the consumer, and bring consumer insights to opportunity territories.
  6. Manage Stakeholder Interactions effectively – show resilience and ability to resolve issue.
  7. Demonstrate an understanding of the commercial and competitor landscape and key commercial metrics and value drivers of a business. 
  8. Build relationships and leverage external partners (agencies (advertising, digital, events, PR), freelancers, partnerships) to achieve your goals/results.
  9. Manage Performance Metrics of Accountability.
  10. Manage A&P Budget expenditure, and efficiently allocate resources to test + learn to prove scalability, and create a launch strategy.
  11. Develop winning partnership relationships with the BU teams.
  12. Lead the creation of world class assets and programmes to drive growth – ensure we have the standards and effectiveness to deliver breakthrough performance. 
  13. Develop toolkits to set the expectation for best practice and embed the best practice in markets. 
  14. Work with 3rd Party Partners to deliver your objectives

 

Knowledge, Skills & Experience Required:

  1. A creative thinker with an entrepreneurial mindset and track record in leading new transformational thinking and launching new products in the FMCG industry.
  2. Experience of developing products for launch – an appreciation of the development process and able to show examples.
  3. Experience working with the end consumer in mind and with consumer insights/data is required, experience within Food and Beverage is a plus
  4. Strong track record of delivering results, especially in identifying breakthrough opportunities for channel and brand growth that have driven real value in the market. 
  5. Business oriented mindset with the ability and experience to set and maintain a departmental/product budget

 

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive