Senior Brand Manager, Activation - Plenish

In combining Carlsberg’s and Britvic’s legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market.  Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition and build a truly iconic business proposition. 

We offer customers an enhanced portfolio as the leading supplier to combine beer and soft drinks, supported by a world class sales force able to unlock growth opportunities across multiple channels and occasions.  

We are leveraging the strength of our integrated supply chain to make great tasting brands available everywhere.  And we are building brand equity while delighting consumers through outstanding marketing and innovation platforms.  To fuel this opportunity, we are combining our talent, capability and know-how across our integrated organisation.

Job Overview:
As Senior Brand Manager for Plenish, Activation at Carlsberg Britvic, you will lead the development and execution of our annual operating plan, manage the communications calendar, and oversee through-the-line activation for our plant-based milks and juice shots portfolios. This role requires a strategic thinker with a passion for health and wellness, capable of driving brand growth and ensuring cohesive brand messaging across all channels.

Key Responsibilities:

• Strategic Planning: Work with the Senior Brand Manager, Strategy & Innovation to develop our annual operating plan, implementing growth strategies for the plant-based milks and juice shots categories.
• Communications Management: Translate the annual operating plan into a comprehensive marketing activity calendar, overseeing its execution across all product categories.
• Activation Leadership: Collaborate with sales and shopper teams to create and implement activation plans for retail, hospitality, and e-commerce channels, ensuring alignment with brand objectives.
• Cross-Functional Collaboration: Lead cross-functional teams to ensure clarity and delivery of priorities and projects, fostering a culture of collaboration and innovation.
• Stakeholder Engagement: Inspire and engage internal and external stakeholders by championing Plenish's vision and successes, building excitement and commitment to brand plans.

Knowledge, Skills & Experience Required:

• FMCG brand management experience, ideally in health and wellness.
• Expertise in developing through-the-line marketing campaigns.
• Strong strategic and analytical skills, balancing creativity with data-driven decisions.
• Excellent communication and interpersonal abilities for cross-functional collaboration.
• Strong presentation skills, delivering clear and compelling narratives.
• Entrepreneurial mindset with agility in a fast-paced environment.
• Passion for health and wellness, aligning with Plenish's mission.

At Carlsberg Britvic, we foster an environment of positive energy, compassion, equity, and inclusion. We embrace diversity of thought and celebrate success. We empower, support, and grow our people to reach their full potential.