Senior Brand Manager - Plenish (Mat Cover)

Date: 2 Jun 2023

Location: London, GB, W10 6BD

Company: Britvic




Senior Brand Manager – 12 month FTC
Location: Ladbroke Grove, London (Hybrid)

At Britvic we are on a journey to become the world’s dynamic soft drinks company, building iconic brands that are loved by consumers. With a strong position both in the UK and internationally, we are looking to build on our success to date with ambitious global growth, taking our existing brands to new markets, innovating into new opportunity spaces, and acquiring new brands to extend our portfolio reach.

About the role:
As Marketing Manager in the Plenish team you will be responsible for turning our brand vision into reality, owning the in-year marketing plan to continue the staggering growth of Britvic’s newly acquired plant-based drinks brand. Leading the Brand marketing team as well as the extended cross functional team, you will ensure that we deliver our brand strategies to win in one of the fastest growing categories in the world. As a truly omnichannel brand that’s evenly split across online (a significant D2C business as well as major online retailers) and in-store (national grocery & OOH), this is a demanding role that requires a combination of classic customer-centric thinking & cutting-edge digital marketing. It’s hard work but lots of fun as you constantly seek to keep us one step ahead of the competition through a combination of brilliant digital advertising and media planning, best-in-class shopper activation and market leading innovation.  As a stand-alone business unit that plugs into the full breadth of Britvic’s resource & expertise, you’ll work within a close knit cross-functional Plenish team that works in an agile way to scale fast. A growth mentality is key – both a personal and commercial level. 
On a day to day basis you will:

  1. Create & flawlessly execute the marketing plan that will feed into the overall Plenish 3-year strategy and Annual Operating Plan (AOP). 
  2. Lead and own the brand NPD/EPD innovation process in collaboration with R&D/technical teams, ensuring all new launches are grounded in consumer, category and commercial insight 
  3. Own the full mix of marketing communications ensuring adherence to brand guidelines
  4. Lead & inspire internal and external teams to deliver the annual plan and budgets, including commercial business cases for individual annual plan projects
  5. Manage senior cross-functional stakeholders to deliver aligned business goals
  6. Proactive management of the Brand P&L and in-market performance, including influence of P&L results and analysis of performance issues and lead resolution
  7. Manage Brand A&P expenditure to maximise cash flow, value and ROI
  8. Develop strong internal (Category/ Insight/Operations/Commercial/Finance) and external (Agency) team relationships
  9. Champion Brand passion and belief across the business, working closely with our sales teams
  10. Manage, coach & develop direct reports to implement the brand strategy to high execution levels

Knowledge, Skills & Experience Required:

  1. Demonstrable track record of success within commercial, matrix organisation environments
  2. Extensive experience gained within a branded environment, preferably FMCG, working on a significant brand/market leader
  3. Proven experience in leading strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation & digital marketing expertise
  4. Consistent track record of creating great ideas that have driven real value in the market
  5. Advanced senior stakeholder management capability, both internally and with third-party strategic partners 
  6. High level of Brand P&L value management experience
  7. Strong project management, planning and delivery skills
  8. Impeccable track record of leading and inspiring cross-functional teams, including Supply Chain, Operations, Technical and Sales
  9. Proven reputation for managing 3rd party activation agencies
  10. Direct team line management experience and strong leadership skills
  11. Experience of A&P Budget control 
  12. Good understanding of NPD processes and product quality and range development desirable 

This is an exciting, fast paced role within a great team that will give you the opportunity to enhance your strategic thinking and shape the future of an iconic area in soft drinks. In return, we can offer you a rewarding role with the opportunity to lead change, working with talented individuals in a vibrant business, combined with a strong package and excellent benefits.