National Account Manager - Bestway

Date: 15-Mar-2023

Location: GB

Company: Britvic



National Account Manager - Bestway

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exist to help people enjoy life’s everyday moments.


About the role:

As National Account Manager you will be the primary customer interface responsible for the development and delivery of the Bestway Annual Operating Plan and tactical initiatives in order to deliver against budgeted Company performance metrics.  You will have full P&L ownership and responsibility for the account as well as the support and development of one direct report. Together you will have the scope and direction to maximise our profit through a number of channels and brand initiatives. The role has also expanded and developed recently to include Bestway Retail (excl. Costcutter).


Key responsibilities:

  1. To build and own a Customer specific strategic plan for C&C, Retail, Foodservice and Licensed, along with some regional MSO’s. 
  2. Work collaboratively with internal Brand, Marketing and Planning teams to ensure that the Customer has an annual plan that delivers against our commercial goals and strategic direction, prior to the commencement of the financial year.
  3. To be responsible for deployment of the Customer Retail promotional plans and for feeding requirements back to the Planning & Execution teams as part of collaborative and dynamic management of the central calendar of activity.
  4. To be responsible for working with the Availability Manager and VMI to ensure accurate forecasting of Customer volumes to assist total business planning accuracy
  5. To lead Retail focussed Customer contact strategy to enable you to identify and capitalise on further business opportunities. To include all key Fascia heads as well as new business and tactical trading contacts.
  6. To ensure that high quality preparation is done prior to your customer meetings and that these meetings are appropriately structured and run, in order to maximise business opportunities. 
  7. To pro-actively track performance of your accounts, implementing course correct tactics as necessary & driving a dynamic, cross functional, collaborative way of working to maximise the performance of your business area


What we’re looking for in a National Account Manager:

  1. Previous account management experience within FMCG (ideally in a retail or large wholesale customer)
  2. Understanding and confidence with P&L management and with management of both volume and profit forecasting processes.
  3. Strong commercial acumen to enable development of strong commercial propositions which can be developed into account plans and execution by Customer fascia.
  4. Experience of budgetary management 
  5. Excellent interpersonal skills and written and oral communication skills to enable the development of highly effective internal and external partnerships.
  6. Creative,  thinker able to capture a vision of the future and create a plan for action
  7. A highly developed influencing style and comfortable with constructively challenging and being challenged.
  8. Proficient in personal planning and time management.
  9. Experience of Customer terms, contract renegotiation and annual price increase.


If this sounds like it could be you and our values and ambitions resonate then we would love to hear from you. If successful you can join us in delivering Britvic’s Mission 2025 and delivering on our continued commitment to our People, our Planet and our Performance and in return you can expect to receive all the commitment, benefits and support you need to succeed in your role. 


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive.