Sales Controller - Head of Workplace Education & Health

Date: 13 Sep 2023

Location: GB

Company: Britvic



At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.


About the Role:
Lead the Hospitality channels business performance & execution platforms across WEH whilst working closely with the GB Channel Director – WEH & Leisure.
Ownership of the channels AOP strategy & performance inclusive of a developed annual shopper marketing plan that brings that strategy to life in the channels key customers. Ensure that the plan delivers against the physical availability targets agreed within brand AOP’s, is aligned to exceed Point of Purchase (POP) drivers set out in the channel plans & exceed the agreed budgeted volume, net revenue and TC contributions to the Hospitality channel.
Engage customer management teams to ensure that we have a full understanding of their customers’ strategy, tactics and approach to shopper marketing, and engage with key Gold+, Gold and Silver customers to ensure our plan is executed flawlessly, bringing our brands to life whilst building both ours and the customers businesses.  Use strategic capability and commercial acumen to attract new shoppers to our brands or existing consumers on new occasions, building category value for our customers. 
Champion a coaching, learning and development culture across the direct team (& wider hospitality team) with a focus on growing broader commercial capability in near functions and seeking to develop a Centre of Excellence approach for the function which results in Britvic and its brands exceeding customer expectations and delivering stand-out visibility in outlet. 


Knowledge, Skills & Experience Required:

  1. Strong commercial expertise with solid experience of developing and delivering commercially grounded marketing activity into customers
  2. Track record of delivering commercial results whilst successfully activating brand, NPD and portfolio activities
  3. Experience of working with multiple customers across different channels in a consumer-led organisation
  4. Commercial and category understanding
  5. Knowledge of customer management and 3rd party sales
  6. Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan with key customers
  7. Meticulous project management capability and commercial grounding to ensure delivery of plans
  8. Strong interpersonal skills and ability to build strong internal relationships and customer relationships to influence, challenge and deliver
  9. Strong Leadership and influencing capability
  10. Experience of Budget management 


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive