Senior Key Account Manager

Date: 5 Feb 2024

Location: GB

Company: Britvic



Senior Key Account Manager - London


Location: London


At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.


About the Role:


As our Senior Key Account Manager, you will sit within the Licensed Channel Team, owning the overall sales strategy for the London area. In this true National Account Manager role, you will be responsible for developing strong new customer relationships, winning new business and developing future growth opportunities in and across London.


Reporting directly to the Head of Independent Free Trade (Midlands and South) you will play a pivotal role in shaping the sales strategy for our London operations, guiding our recently formed London commercial team to success with three direct reports. We offer the autonomy to lead and introduce innovative approaches to drive excellence and commercial growth, taking the lead in expanding our soft drinks portfolio presence,  through business growth initiatives and proactively identifying fresh opportunities in the Licensed market, while demonstrating full accountability and ownership of profit and loss and budget management.


You will be results-oriented individual with a commercial focus, possessing the ability to build robust, long-term relationships. Your track record should showcase solid experience in account management, winning new business and demonstrating successful establishment of exceptional partnerships the FMCG industry.


This is field based role with a mixture of working from home and on-site visiting customers. The role offers a competitive basic salary, cash/car allowance, bonus, private healthcare, life assurance and more.


Knowledge, Skills & Experience Required:

  1. Experience working in London territories
  2. Extensive FMCG experience, ideally in a beverage or food environment
  3. Practical experience of category management & first-hand experience of managing customer relationships
  4. Understanding of the licensed channel
  5. Experience within Foodservice highly desirable




  1. Strategic thinker able to develop clear vision for the category within the channel / customer
  2. Strong commercial skills across a range of channels/companies
  3. Negotiation skills
  4. Strong Communicator (written & presented) with good story telling & facilitation skills
  5. Demonstrable capability of applying category management thinking


You may be currently working in a Senior Sales, Sales Management or Account Management capacity within the FMCG industry.


We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive