Senior National Account Manager - Independent Free Trade

Date: 1 Feb 2024

Location: GB

Company: Britvic



Senior National Account Manager - Independent Free Trade

Location: Scotland

At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

About the Role:

As part of our Hospitality Channel vision to be be the best partner in Soft Drinks to the Hospitality Channel, creating exciting consumer experiences and leveraging breakthrough Beyond the Bottle innovation, it is vital we have an in-depth understanding of the category we operate in, how it can grow, how our brands can leverage these opportunities and that we can engage with our customers to bring this to life.
The Senior National Account Manager Independent Free Trade North will sit within the Licensed channel team. They will be responsible for developing strong new customer relationships, leading their AOP thinking and deliver against in-outlet Point of Purchase (POP) blueprints and expectations for distribution, range, space & Category Activation in the Licensed channel whilst delivering the budgeted commercial targets.  This will drive category growth for our customers, gain disproportionate advantage for our brands, grow shareholder value and enhance Britvic’s reputation as soft drinks category thought leaders


Knowledge, Skills & Experience Required:

  1. Extensive FMCG experience, ideally in a beverage or food environment
  2. Practical experience of category management & first-hand experience of managing customer relationships
  3. Shopper / Customer Marketing &/or commercial experience also valued
  4. Experience within Foodservice highly desirable



  1. Strategic thinker able to develop clear vision for the category within the channel / customer
  2. Strong commercial skills across a range of channels/companies
  3. Strong Communicator (written & presented) with good story telling & facilitation skills
  4. Demonstrable capability of applying category management thinking
  5. Good understanding of the latest consumer / shopper / market insight techniques 

We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive